Fashion with a conscience: The Power of Pink Pony

The Power of Pink: Support the cause with the new, limited-edition Ralph Lauren Pink Pony Bracelet and other powerful pink products.
Join Ralph Lauren PinkPony in the fight to ensure that treatment is available for everyone at an earlier, more curable stage.

According to the American Cancer Society, more than 200,000 new cases of invasive breast cancer (Stages I-IV) are diagnosed among women in the United States in a year, resulting in approximately 40,000 deaths.

For the fourth consecutive year, Macy’s has joined forces with the Pink Pony Fund, Ralph Lauren Corporation’s worldwide initiative in the fight against cancer. This year, the Pink Pony Campaign launched for the first time a limited-edition Pink Pony Bracelet sold exclusively at Macy’s. The bracelet is made of pink adjustable cord, decorated with a pink enameled iconic polo player charm and engraved with Ralph Lauren script on the back.

Also new to the campaign this year is the Pink Pony limited-edition fragrance, “Ralph Lauren Tender Romance,” of which 15 percent of the purchase price will be donated to the Pink Pony Fund of The Ralph Lauren Foundation.

Throughout October, The Polo Bar, Ralph Lauren Restaurant and RalphsParis will donate 100% of sales of the signature Pink Pony cocktail to the Ralph Lauren Pink Pony Fund for Cancer Care and Prevention.


And finally, a special collection of t-shirts and active wear transformed Polo Ralph Lauren shops into Pink Pony destinations. Twenty-five percent of the purchase price of all other Pink Pony products sold in the United States will benefit the Pink Pony Fund of The Ralph Lauren Foundation for causes devoted to cancer awareness, education and research. Since its launch in 2013, this exclusive partnership has raised more than $5.5 million for the cause.

“Macy’s long-standing commitment to the breast cancer awareness movement is incredibly inspiring,” states Holly Thomas, Macy’s group vice president of cause marketing. “Our ongoing dedication to charitable causes makes an even greater impact with the support of our employees and our terrific partners, such as Ralph Lauren, who join forces toward a common goal. And, of course, we are so grateful to our customers who continue to show their generosity by shopping at our stores and in our dedicated online ‘Pink Shop’ in a quest to raise awareness and
champion the fight against breast cancer.”


Macy’s online Pink Shop at will also offer a specially-curated collection of incredible fashion and home brands including Coach, Carolee, Charter Club, Guess, Ideology, KitchenAid, Material Girl Active, Movado, Sunglass Hut, Thalia Sodi and Under Armour, with each donating a portion of the sale of special pink merchandise to various organizations such as the Breast Cancer Research Foundation (BCRF). And this year, Macy’s Ideology brand is pleased to have made a $100,000 donation to BCRF and to have created a special collection of active wear that promotes breast cancer awareness. From hoodies and tank tops to graphic-tees, sweatshirts and leggings, these special items spark inspiration to “Fight Like a Girl” and look good while doing it.

Because big things really do come in small packages, the stoe joined the Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign to support the Breast Cancer Research Foundation (BCRF) through the sale of the BCRF Beauty Sampler.