The Year of the Ox: The Lunar New Year Capsules from Fendi, Dior, Breguet, Burberry, and Four Seasons Hotel Singapore




With the traditional Chinese Spring Festival around the corner, luxury brands have been rolling out their Chinese New Year launches.

“Among various limited launches, zodiac symbols have topped design elements used by many fashion and beauty labels, while brands such as Burberry have focused on featuring the Year of the Ox,” commented jingdaily. “In 2020, the Year of the Rat, Louis Vuitton and Gucci also debuted designs inspired by rats. However, given that foreign designers’ understanding of traditional Chinese culture is often limited, some zodiac designs can appear forced, inappropriate, and at times controversial.” adde jingdaily.


Fendi’s Lunar New Year – The 2021 Year of the Ox celebration

Fendi welcomes the Lunar New Year with a special capsule collection rich in charm and symbolism. Be captivated by eye-catching shades of red mixed with the iconic FF motif. New bright pink blossoming floral prints signify five blessings: happiness, good fortune, longevity, success and harmony.

@Breguet Classique 7145 “Year of the Ox.” 2021 watch

Breguet Celebrates the Chinese New Year with Classique Model and a new Reine de Naples

In honor of the New year of the Ox, a symbol of perseverance and trust, Breguet unveils the Classique 7145 “Year of the Ox.” The House uses the white gold dial to pay tribute to the areas of craftsmanship in which its artisans excel: engraving and engine-turning. This limited, eight-piece series is available exclusively in Breguet boutiques.

This year Breguet’s Reine de Naples also pays homage to the ox, the second Chinese zodiac sign, known for its constancy and unwavering spirit. Its calm, trustworthy and confident silhouette appears on the dial thanks to the art of cameo carving in white and brown monochrome, enhanced by rose gold and diamonds. The eight pieces of this limited edition are exclusively available in Breguet boutiques.

Dior The Lunar New Year Capsule campaign; @Dior

Dior capsule for The Lunar New Year

A specially created capsule by Maria Grazia Chiuri celebrates the Lunar New Year in China, evoking the bucolic spirit of Cruise 2021 with a signature motif featuring hibiscus flowers that bloom across such icons as the ‘Lady D-Lite’ and ‘Dior Saddle’ bags, along with a selection of soft separates, accessories and shoes.

@Four Seasons Hotel Singapore

Herald in a prosperous and bountiful Year of the Ox with sumptuous delicacies and specialty menus from award-winning restaurants at Four Seasons Hotel Singapore.

Celebrate exquisitely amidst the idyllic ambience at Michelin-starred Jiang-Nan Chun at Four Seasons Hotel Singapore and dine on auspicious menus crafted by Executive Chinese Chef Albert Au that spotlight fresh, seasonal produce and masterful culinary prowess.

Toss to prosperity and good fortune with Abundance Lobster, Abalone and Salmon Yu Sheng, spotlighting the fresh flavours of daily sourced lobster, abalone and salmon, complemented by hand-shredded seasonal vegetables, healthy crunch including pumpkin seeds, melon seeds and sunflower seeds, and homemade condiments and sauces. Other seasonal specials include suckling pig with avruga caviar and braised e-fu noodles with Boston lobster in superior stock.

Usher in the good and the great over an indulging festive spread at One-Ninety. Relish the best of the season with a wide selection of ocean-fresh seafood, prime cuts, market-sourced daily produce complemented by tantalising entrées, curated cheeses and tempting desserts by Executive Pastry Chef Audrey Yee.

@Burberry’s Chinese New Year 2021 advertising campaign captured by photographer Feng Li.

Burberry celebrates the Year of the Ox

Drawing inspiration from the upcoming zodiac year, Burberry’s exclusive collection dedicated to the Year of the Ox features bull prints on ready-to-wear collections, handbags, shoes, and accessories. Read about the controversies related to this campaign on jingdaily.

Fendi Baguette Bag from the Lunar New Year Limited Capsule Collection; @Fendi’s Lunar New Year Capsule 2021



@Four Seasons Hotel Singapore

@Breguet Reine de Naples Collection Welcomes a Creation Honoring the Year of the Ox;

@Breguet Reine de Naples Collection Welcomes a Creation Honoring the Year of the Ox;