The champagne wine category to open the door to enjoying bubbles any day of the week

A perfect weekend treat.

The new infused essence collection Magnifico Giornata by Diamond Brands breaks from the norm of traditional champagne enjoyment, which is
predominantly reserved for special occasions and celebrations. It offers affordable luxury with style, and a delicious and innovative alternative to
the typical cocktail.

Magnifico Giornata, Italian for ‘magnificent day,’ is “not your ordinary champagne.” Magnifico features all-natural essences sourced exclusively from France to create three distinct profiles: Ginger Peche, Grapefruit Blanc and Lavender Honey. The crisp and easy-to-sip social beverage is the perfect every day celebratory indulgence and refreshing accompaniment to any meal.

“We wanted to create a new ‘consumption culture’ with Magnifico,” says Robert Manfredonia, co-founder and CEO. “We’re filling a much needed void in the champagne industry by offering a delicious, cosmopolitan beverage meant to be enjoyed weekdays at home after a long day or at a weekend celebration with friends at the hottest hotel lounge in town.”

Crafted from a blend of select grapes from Italy, France and Spain, the subtle sophisticated essence variations pair exceptionally well with an array
of culinary indulgences:
Ginger Peche: Nuts, spicy appetizers, light pasta dishes and citrus marinated meats;
Grapefruit Blanc: Artisan cheeses, chocolate and desserts;
Lavender Honey: Salads, fresh fruit, meat and poultry dishes.

Created by the award-winning design team at CF Napa, each Magnifico Giornata’s luxe bottle is adorned with a satin ribbon and custom black label
identifying each infused essence – violet for Lavender Honey, bronze for Ginger Peche and pearl for Grapefruit Blanc.

“An extensive amount of time was spent researching essence combinations in France and experimenting with varying infusions,” says Magnifico co-founder and Creative Director, Suzanne Giannella. “We ultimately decided to include these three in our portfolio because they are sophisticated, yet so light and refreshing. It’s an innovation in the champagne/sparkling wine category to open the door to enjoying bubbles any day of the week.”