The most-sought after luxury brands in China. Chanel overtakes Louis Vuitton as most sought-after global luxury brand in Digital Luxury Group‘s World Luxury Index China – 2nd edition. Chanel overtook Louis Vuitton thanks to rising interest in various product segments, particularly beauty. Interest for Louis Vuitton on the other hand originated mainly from the fashion … Read more
Chinese interest for luxury watches is growing. The big players get bigger Chinese consumers are becoming more educated and sophisticated A near 40% increase in searches shows that the interest for luxury watches in China remains strong despite a macroeconomic slowdown, according to the “World Luxury Index China: Watches” study launched by Digital Luxury … Read more
Automobile brands, local Chow Tai Fook, Louis Vuitton, Chanel, and Dior top the list of most- searched for luxury brands in China Digital Luxury Group (DLG), in partnership with Luxury Society community of luxury executives, unveiled the first ranking of the top 50 most-searched for luxury brands in China. Covering over 400 brands within … Read more