Would you wear wool shoes to save the environment?

As demand for all-wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Christopher Raeburn is putting Merino wool centre stage at the London Fashion Week

The Woolmark Company announced British designer Christopher Raeburn as its latest designer collaboration for 2016. Merino wool will play a central role in the creation of Christopher Raeburn’s Autumn Winter 2016 womenswear presentation – putting the iconic Merino wool centre stage at the forthcoming London Fashion Week. Showcasing how Merino wool embraces technological innovation like … Read more

The strange science behind design: materials from unusual sources

From clothing made from crab compounds to recycled blue jeans worked into your Ford Fusion, innovation in textile manufacture and design is getting weirder – and more sustainable

Designer Paul Smith working with Merino wool

British designer Paul Smith and Woolmark, owner of the world’s best known textile fibre brand, announced a collaboration that will see Australian Merino wool being highlighted across the Paul Smith Men’s London collection for SS 14 and AW 14/15. In support of Merino wool, Paul Smith will take an ambassadorial role in collaborating with The … Read more

Alpaca wool – the star of the Peru Fashion Night

  Alpaca wool is known as the “Real Treasure of the Incas” or “Gold of the Andes” because when the Spanish conquistadors reached Cusco, the capital of their empire, they took the gold and silver but ignored what many say was the largest Inca treasure, the colorful and luxurious looms of this camelid fiber, which … Read more