whisky

The world’s first bicycles made from whisky casks

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With Renovo, Glenmorangie made this vision a reality. The Glenmorangie Original bicycle is the culmination of a creative collaboration between Glenmorangie single malt Scotch whisky, and Renovo Hardwood Bicycles, inventors of the first engineered wooden bicycles. United by their passion for wood, exceptional craftsmanship and zeal for innovation, these kindred spirits were inspired to celebrate … Read more

The phenomenon of ASMR brings the sensorial nature of whisky to life

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What if you could feel whisky’s taste with your eyes and ears alone?

What if you could feel our whisky’s taste with your eyes and ears alone

Autonomous Sensory Meridian Response ( ASMR) is a relaxation method based on acoustic stimuli. ASMR was used by Glenmorangie to revolutionize the whisky experience, inviting single malt lovers to “feel” the taste of three of its award- winning whiskies, The Original, The Lasanta and Signet.

A renowned innovator since its founding in 1843, Glenmorangie has once again pushed the limits in 2017, inviting people to discover three whiskies through a groundbreaking online experience. For the first time ever in the world of whisky, tasting becomes digital thanks to the online sensorial experience.

The films produced for each whisky deliver an innovative visual and sonic experience thanks to the phenomenon of Autonomous Sensory Meridian Response. Enhanced concentration allows viewers to perceive stimuli more acutely.

To develop this project, Glenmorangie commissioned a study by prominent ASMR specialists and worked with three visual artists – Thomas Traum, Julie Weitz and Studio de Crécy – to evoke the terroir, creation and character of each single malt.

In his intriguing interpretation of Glenmorangie’s signature single malt, German artist Thomas Traum takes viewers on a literal, yet delightfully abstract journey from the whisky’s origins in the Scottish Highlands, to the finished bottle. London- based Traum, whose work aims to find new applications for technology’s use in design and art, took his inspiration from The Original’s singularly complex character and its ten-year journey to maturity. Harnessing ASMR triggers, he contrasted close-up camera work with wide views, to explore a variety of surfaces and textures relevant to the whisky’s creation. Then, computer-generated imagery was used to heighten and alter these experiences for the viewer. Thus, his film portrays a world filled with familiar elements – made somehow alien. These include the Scottish barley from which the whisky is made, the Highland landscape and the wooden casks which are only ever used twice to mature The Original. Traum’s work culminates in a vivid portrayal of the myriad tastes and aromas for which this smooth and rounded whisky is renowned.

“In the film, I wanted to explore this idea of the different elements changing state over and over again. So, barley becomes water, becomes liquid… and wood, via a distillation, becomes liquid glass – and then becomes a loch,” explained Thomas Traum.

“The aim was to take the viewer on a journey through the whisky creation process. They start off in a beautiful place, then see the barley, the distillation, the maturation… it’s very literal in a way. But everything is slightly shifted – an unreal reality. For instance, you see liquid wood, reflective barley and a loch as a whisky glass. The aim was to create an essential experience – an exploration of materiality,” added Traum.
http://www.youtube.com/watch?time_continue=24&v=D6S_f85Hqx0

Glenmorangie Original 201

 

Rum is well and truly shifting its reputation as the spirit only for pirates

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“Today people expect more from their drinks, drinks that tell a story and create experiences.” Rum is well and truly shifting its reputation as the spirit only for pirates. It is taking over drinks menus of the hottest bars, being supped by the super sophisticated as an aperitif and converting even the most fanatical after-dinner … Read more

The Limited Edition Whiskey Guitar celebrates those who pass their craft and legacy to the next generation

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The Bushmills x Lowden Limited Edition Guitar: The specialist hand-crafted skills are not bought, but perfected over time and passed from generation to generation.

The Bushmills x Lowden Limited Edition Guitar 2017

This new limited edition guitar is made from Bushmills Irish whiskey barrels and ancient bog oak. The oldest licensed distillery in Ireland and one of the world’s finest acoustic guitar manufacturers – have created a guitar made from whiskey barrels and ancient bog oak.

The limited edition ‘Bushmills x Lowden’ F-50 guitar, of which only eight are available to buy, combines hundreds of years of cooper and luthier craftsmanship with three types of wood.

At the Old Bushmills Distillery, the Kane family has been coopering barrels for four generations passing their specialist skills down through the years to ensure Bushmills delivers the same premium quality whiskey it began making 400 years ago. Similarly, George Lowden, the founder of Lowden Guitars, has pioneered acoustic guitar building techniques since 1974 selecting only the very best quality woods to make his famous guitars and is passing his guitar making skills onto his sons.

George Lowden personally selected Bushmills Irish Whiskey barrel wood for the 12th fret and back inlays, the bindings, rosette and head facings; ancient bog oak for the back and sides of the guitar; and sinker redwood for the soundboard.

It took George and his sons more than 40 hours to design and build the first guitar in this limited range. Other features of this unique guitar include a cross symbol formed of a cooper’s hammer and luthier’s chisel, representing the coming together of these two crafts. On the back, two lines echo the staves found in a Bushmills Irish Whiskey barrel and represent the passing of skills from one generation to the next.

“The back and sides are made up of Ancient Bog Oak to offer a mellow, warm sound and when paired with Sinker Redwood on the soundboard, it helps extract a clarity and sparkle from each and every note the guitar produces,” said George Lowden, whose acoustic guitars have been used by some of the world’s most famous artists, including Gary Lightbody, Ed Sheeran and Eric Clapton.

The Bushmills x Lowden Limited Edition Guitar The Bushmills x Lowden Limited Edition Guitar in the making- The Bushmills x Lowden Limited Edition Guitar 2017-in the making The Bushmills x Lowden Limited Edition Guitar 2017- The Bushmills x Lowden Limited Edition Guitar 2017-in the making- The Bushmills x Lowden Limited Edition Guitar 2017 project The Bushmills x Lowden Limited Edition Guitar2017

Rarer, older and deeper than any other Glenmorangie: Pride 1974

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Born in 1974? This gift is for you. For more than 170 years, Glenmorangie has been revered for the wondrous whiskies it creates from its purer, smoother spirit, matured with dedication and vision in the Scottish Highlands. The skill which brings these whiskies into existence is never more evident than in Glenmorangie’s Pride series – … Read more

Single malt Scotch whisky distillery to prevent the extinction of the European oyster

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Glenmorangie initiates ambitious projects to purify all the waste water from whisky distillation. One of Glenmorangie’s new sustainable projects aims to prevent the extinction of the European oyster. The single malt Scotch whisky distillery in Tain, Ross-shire, Scotland, purifies waste water from production process. LVMH-owned Glenmorangie initiated two ambitious projects at the end of May … Read more