Turn back time? What it means to wear a watch in the era of mobile phones

As the need for watches has waned, the timepiece has become a wrist-based statement. Wearing one now can feel like a coded message

• Read more from the spring/summer 2020 edition of The Fashion, our biannual style supplement

Dolce&Gabbana debut participation at 2020 Baselworld Jewellery and Watch Show

    Dolce&Gabbana Group makes its debut at 2020 Baselworld Watch and Jewellery Show, the biggest trade show of the international watch and jewellery industry, organized each spring in the city of Basel, Switzerland. By participating in the biggest watch & jewelry show, the Italian designers Domenico Dolce and Stefano Gabbana continue to communicate their … Read more

5 luxury watch brands celebrating the Year of the Rat with custom-made timepieces

The Zodiacal Rat – Top 5 “Year of the Rat Watches” by Swiss Haute Horlogerie manufacturers. Representing renewal, the Rat is the first sign in the Chinese Zodiac calendar. A symbol of passion and ambition, the sign of the Rat will take center stage in 2020 according to the age-old Chinese calendar. The Zodiacal Rat … Read more

The Illusion protects the valuables without the effort of going to a safe

  The joy of owning precious items goes hand in hand with the desire to know they are well-protected. This compact hidden safe by Buben & Zorweg, the creator of inbuilt, multifunctional luxury safes, watch winders and clocks was made to provide a quick-and-easy solution to safeguarding one’s valuables in the office or bedroom when … Read more

HYT SooNow Drop One Limited Edition – one of the most vibrant tributes to time’s unrepeatable moments

 

 

Time is fluid for HYT watches, the revolutionary watchmaking company based in Neuchâtel, Switzerland. HYT is the only watchmaking company to display time with fluids.

Hyt Watches Soonow Drop One limited edition-01
Hyt Watches Soonow Drop One limited edition; @hytwatches.com/

When Soon becomes now, immediacy rewards desire: The Swiss watch brand revolutionising the market with fluid watches launched SooNow Drop One – a Limited Edition of just five units.

Hyt Watches’ Soonow Drop One limited edition pays a colorful tribute to the power of time’s flow to create unrepeatable moments. Just five watches are available, to capture five personal stories of uniqueness.

Blue flirts with purple on an anodized titanium dial hosting 313 18-karat yellow gold pins and 937 high-precision perforations. The bold color scheme of the SooNow Drop One watch from HYT Watches, and the expressive skull, are a spectacular celebration of individuality.
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The color green characterizes striking detail in the eye sockets and the atmospheric glow of a Super-Luminova rail. Lacquered neon orange carefully traces the outlines of the eye, nose and mouth openings. All of the facial features in the SooNow drop one keep life’s vital transience front of mind. One eye socket is home to a power reserve disc in green, orange and black. The other eye focuses on the passing of the seconds; there the words “soon” and “now” remind us of time’s transience more dramatically than the most reactive iris ever could.

The passing of the hours can be contemplated via written out numbers that appear to float above the skull’s silhouette. Or they can be confirmed from a side-view thanks to being spelled out by intricate drilling, echoing the dial’s mathematical perforation theme. the SooNow Drop One by HYT presents time’s flow as a meticulously executed piece of art. Which in fact it is, once the wearer adds his or her unique signature.

Hyt Watches Soonow Drop One limited edition
Hyt Watches Soonow Drop One limited edition; @hytwatches.com/
Hyt Watches Soonow Drop One limited edition watch 2019
Hyt Watches Soonow Drop One limited edition; @hytwatches.com/

World’s most expensive watch sells for £24.2m in charity auction

All proceeds from sale in Switzerland go to research into Duchenne muscular dystrophy