Burberry unveils electric motorcycle, topographic mirrored sculpture and Thomas’ Cafe on Jeju Island Korea

    Burberry presents an innovative new experience, providing a unique way to discover Burberry Outerwear. Located on Jeju Island, South Korea, the immersive brand experience is a free-flowing structure, deeply connected with nature. The imaginative sculpture features breath-taking views and interactive artwork inside. The Imagined Landscape pop-up in Jeju Island, Korea is Burberry‘s first … Read more

Burberry announces luxury’s first social retail store. Thomas’s Cafe is included

  Burberry wants to pioneer a concept that blends social media and retail in China Social media is becoming such an important part of the luxury customer journey, particularly in the inspiration phase, and retail needs to keep pace with this. Luxury fashion house Burberry and Chinese technology powerhouse Tencent have entered into an exclusive … Read more

Fashion people eat? The rise of edible merchandise

Next month Prada will open a branch of its Marchesi 1824 bakery in London. And it is not the only fashion house designing its own snacks and eateries