the Met

Why New York’s Metropolitan museum is leader of the free world of art

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The Met, all set to rebuild its modern wing, mixes Rembrandts with Pollocks to create an unrivalled cocktail of past and present. Why can’t British art museums be as open-minded?

Curators may be sceptical but branding is vital for museums

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The Tate and British Museum are among institutions that have adopted brand thinking – taken seriously, it can help our scholarship reach more people