Kering, adidas, lululemon, and Stella McCartney are ushering in a more sustainable future for fashion via biotechnology. The
Cows have long been farmed to fuel the fast food market. Now, by turning leather into a seasonal fashion, they are becoming part of fast fashion. Soon we will have to kill 430m every year. Lucy Siegle gets to grips with life without leather (well almost)
A startup, Modern Meadow, is attempting to develop a biomaterial alternative to leather as prices rise. Will it succeed – and will it have a market?