Baccarat Hotel & Residences New York scheduled to open in 2014

Baccarat New York to marry modern European glamour with architecture and design from The Museum of Modern Art.   Starwood Capital private investment group has unveiled Baccarat Hotels & Residences luxury hotel brand. The brand has been created to fill a niche in the very top of the upscale hotel market and bears the revered … Read more

Sheraton to double its portfolio of Spas by 2015

Sheraton Hotels will grow its portfolio of signature hotel spas across Asia, the Middle East and Eastern Europe as the brand continues to expand its footprint in the world’s fastest growing markets. In tune with the resurgence of the economy and growing demand for luxury services, Sheraton will double its robust portfolio of Shine Spas … Read more

The St. Regis Hotels has selected Bentley as the house fleet

Bentley and Starwood announced a global partnership   Bentley Motors has signed a global partnership agreement with Starwood’s St. Regis and The Luxury Collection Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide. Bentley Continental Flying Spur models have been chosen as the house fleet for a new generation of luxury travellers at St. … Read more

Louvre Hotels on an expansion shortcut in fast-growing China

Starwood Capital’s Louvre Hotels to speed up its expansion in fast-growing China Louvre Hotels, the world’s eighth-largest hotelier owned by U.S. investment group Starwood Capital, partnershiped with number one Chinese tour operator for expansion. Louvre Hotels, which so far has three hotels in China, plans to open 25 midscale or luxury hotels in the Shanghai … Read more

Starwood to target the sophisticated market with Richest Elite traveler benefits

Starwood to win greater share from the world’s most prolific travellers Hotel Loyalty Landscape reinvetad With First-Of-Its-Kind Benefits Starwood hotel chain developed new set of benefits aimed at its elite Members, those two percent of travellers that drive 30 percent of Starwood’s profits.  Starwood Hotels & Resorts Worldwide announced new benefits that make its award … Read more