Reebok Has Great Potential To Expand Into The Luxury Space, Says Farfetch

FARFETCH, the leading global platform for the luxury fashion industry, has commercially launched its European partnership with Reebok. This follows the deal announced with Reebok owner, Authentic Brands Group (Authentic), in 2022. Reebok, the beloved heritage sportswear brand, has great potential to expand into the luxury space, according to Farfetch, the leading global platform for … Read more

adidas for Prada Re-Nylon Collection reimagines luxury sportswear through a more sustainable lens

  Prada and Adidas celebrating timeless design and championing future consciousness through the Adidas for Prada re-nylon collection. Together with Prada adidas is returning to introduce a new chapter of an ongoing collaborative partnership – blending Prada’s expert craftsmanship with adidas lineage of sportswear innovation. For the first time in the collaboration’s history, this collection … Read more

Fear of God unveils first brick and mortar concept globally

  Fear of God brand debuts first physical retail location at Selfridges London. American luxury fashion label Fear of God debuts its first physical retail location at Selfridges London, marking their first brick and mortar concept globally. Located within Menswear on 1, the space designed by Jerry Lorenzo, in partnership with Willo Perron of Perron-Roettinger, … Read more

From counterculture to culture, and intense gliding pleasure from Dior Men

   Dior Men’s Fall 2022 show pays tribute to Jack Kerouac. All roads lead to Dior: Sportswear and savoir-faire combine faultlessly for Dior Men‘s Fall 2022 by Kim Jones. In this latest Dior Men collection, the new era of literature marked by Jack Kerouac meets the world of fashion by Kim Jones for Dior. The … Read more

Emilio Pucci x Koché – a collection at the crossroad of a sophisticated heritage

      Emilio Pucci is drawing on the past to bring daring to the present. KOCHÉ x PUCCI Fall/Winter 2020-2021 runway show. Cool activewear items merging cutting-edge technology with sophistication. A Fall Winter 2020-2021 collection at the crossroad of a sophisticated heritage, a search for design innovation, the power of youth, self-expression and palpable … Read more

Air Dior extends Jordan Brand’s fashion collaboration with Dior

    An exclusive collection of ready-to-wear apparel and accessories signed Air Dior extends Jordan Brand’s collaborative relationship with the luxury Parisian house. Dior and Jordan Brand are bringing new life to classic sport styles. The Air Jordan 1 High OG Dior, Air Jordan 1 Low Dior, ready-to-wear apparel and accessories will be available April 2020. … Read more