Place Pins: First luxury hotel company to offer a trip planning service on Pinterest. Four Seasons Hotels and Resorts is among the first companies to receive early launch access to Pinterest’s Place Pins, a new Pinterest feature that encourages exploration by adding details like the address of the place, and phone number to Pins associated … Read more
Social media offer companies new ways of interacting with their customers, but few have got to grips with it. Tim Anderson reports as experts debate the future of digital marketing and how firms can maximise its use
59 Percent of Top Brands Now Use Instagram, Reaching 90 Million Active Users The world’s top brands continue to grow their presence on photo-sharing site Instagram, adding 1.6 million followers in the past three months and increasing engagement by 35 percent, according to Simply Measured’s Instagram study that evaluates brands and verticals in the Interbrand … Read more
Conversational Relevance study by Brodeur Partners measures brand resonance across thousands of online conversations What really matters when it comes to online conversation about hotel choice? Brodeur Partners looked into the heart of the topic and has come up with intriguing answers in the Conversational Relevance study that examined 18,000 web conversations across social networks, … Read more
L2 Releases Inaugural Intelligence Report: Mobile “M-influence” to Replace “M -commerce” in business lexicon 23% of Google Searches for prestige brand terms originate from a mobile device (up from 14% last year), signaling a dramatic shift in device traffic for the brands reviewed, according to L2’s Inaugural “Intelligence Report: Mobile”. Although consumer usage of mobile … Read more
The 4th annual Fashion 2.0 Awards, the awards celebrating online innovation by fashion brands, announced its 2013 nominees and the opening of the online voting. Fans can nominate and vote for their favorite brands. This year award categories include: Best Twitter | Best Facebook | Best Pinterest | Best Blog by a Fashion Brand | … Read more