From waiting lists to unboxing: the bizarre world of beauty Advent calendars

Forget chocolate – this year brands including Nars, Glossybox and Mac are counting down to Christmas with cosmetics. But are they really worth the (often hefty) pricetag?

The Most Valuable Lip Art

Smashbox Cosmetics collaborated with Makeup Artist Vlada Haggerty, best known for her jaw-dropping liquid lip-art looks, and Jewelry Designer Zoe Chicco to create their very own lip transformation, holding the Guinness World Record for “The Most Valuable Lip Art.” During the hour long lip art installation 2017 Vlada Haggerty used over 6.5 carats and 80 … Read more

High-end fragrance and sensory lifestyle brand Le Labo acquired by Estée Lauder

Le Labo (“The Lab”), the high-end fragrance and sensory lifestyle brand with a distinct French heritage, was acquired by The Estée Lauder Companies. The acquisition is expected to close in November 2014. Founded in 2006 by fragrance industry veterans Fabrice Penot and Eddie Roschi, Le Labo provides a highly selective assortment of exceptional fragrance and … Read more

Instagram is Beauty’s hottest social platform

Instagram is Beauty’s hottest social platform, with 79 percent of brands in the L2’s Index now present, up from just 29 percent in 2012, according to the fifth-annual L2’s Digital IQ Index: Beauty Report, which analyzes and benchmarks the digital performance of 85 global Beauty brands across Site, Digital Marketing, Social Media, and Mobile over … Read more