Actress Chloe Grace Moretz shared her journey of getting bare skin ready with SK-II

 

#BareSkinProject by SKII to make a bold affirmation to the beauty of bare skin.

“I think it’s great that a massive brand like SK-II is backing real raw beauty and allowing me to be completely bare skin and show who I am to the world on a global campaign level which I think is so shocking, incredible and exciting.” – Chloe Grace Moretz

Actress Chloe Grace Moretz shared her journey of getting bare skin ready with SK-II
Actress Chloe Grace Moretz shared her journey of getting bare skin ready with SK-II; photos: Magnum Photox x sk-ii.com

Prestige skincare brand SK-II teams up with American actress Chloe Grace Moretz and world-renowned Magnum Photos in a statement making artistic movement – the #BareSkinProject. The Bare Skin Project is about inspiring women all over the world to embrace their natural bare skin beauty.

It was a first for Moretz to be photographed bare skin with no makeup by world-renowned Magnum Photos photographers – Christopher Anderson and Alessandra Sanguinetti. To offer the most authentic vision of bare skin beauty, there was also no skin retouching for all her photos in the #BareSkinProject.

Moretz shared her journey of getting bare skin ready with SK-II’s signature Facial Treatment Essence, unfolding emotions of doubt, excitement, and pride in an intimate film.

In an interview with SK-II, Moretz opened up about her experience of being photographed with no make up for the first time with the#BareSkinProject:

“It was so refreshing to hear about a campaign that aims to embrace women’s natural beauty and spark a movement of authenticity and confidence. I knew that this was a perfect fit for me and what I represent. I was a bit anxious as this would be the first time I’d be photographed without makeup, but I was incredibly excited to be included in the project,” said Chloe Grace Moretz in an interview.

Actress Chloe Grace Moretz shared her journey of getting bare skin ready with SK-II-
Actress Chloe Grace Moretz shared her journey of getting bare skin ready with SK-II; photos: Magnum Photox x sk-ii.com
Actress Chloe Grace Moretz shared her journey of getting bare skin ready with SK-II-02
Actress Chloe Grace Moretz shared her journey of getting bare skin ready with SK-II; photos: Magnum Photox x sk-ii.com

What does going bare skin means to Moretz

“As I grew up, I became more confident without makeup because I focused on taking care of my skin, starting with the basics. I now find so much beauty in the simplicity of bare skin. Putting your bare skin forward, into the world, should be something all women feel comfortable doing and through the #bareskinproject, we hope to make them more confident in doing so.”

-Ever seen Chun Xia Bare Skin
Ever seen Chun Xia Bare Skin? photo: SK-ii instagram

Along with Moretz, the #BareSkinProject rallied five other global celebrities – Chun Xia, Kasumi Arimura, Mayu Matsuoka, Ni Ni and Tang Wei who have also boldly taken on the challenge to reveal their bare skin for the first time with the help of SK-II’s Facial Treatment Essence.

The portraits and short films of Moretz and the other five celebrity muses are also displayed in an online exhibition on SK-II’s Instagram page.

Actress Chloe Grace Moretz shared her journey of getting bare skin ready with SK-II-03
Actress Chloe Grace Moretz shared her journey of getting bare skin ready with SK-II; photos: Magnum Photox x sk-ii.com

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Changing your skin destiny – Conversations with Cate Blanchett

change the destiny of yout skin SK-II--Cate Blanchett

This fall, SK-II, Procter & Gamble’s Prestige luxury skincare line, is opening a Pop-Up Studio in New York City‘s SoHo district for a limited time, October 3rd through October 31st 2015. The Pop-Up is celebrating the launch of #ChangeDestiny campaign and the new SK-II Mid-Day Essence. SK-II’s latest comprehensive research on skin science dispels the myth that skin aging is something that happens later in life. SK-II found that invisible aging of the skin actually begins in the 20s. Additional studies conducted by SK-II indicate that women who start using Facial Treatment Essence in their 20s look significantly younger in their 30s and 40s.

Pitera – discovered over 35 years ago and made up of a delicate composition of vitamins, amino acids, minerals, saccharides and organic acids – continues to astound researchers with its wealth of benefits.

SK-II NYC pop-up test change the destiny of yout skin SK-II

Global Brand Ambassador, Cate Blanchett, launched the campaign at the New York Pop-Up Studio and will bring her personal experiences and Change Destiny story to life. A new video shares the stories of women who have embraced change in their lives and ultimately changed their own destiny.

“I have long believed that the continual use of SK-II Facial Treatment Essence has by far been one of the best beauty decisions, dare I say investments, that I could have ever made. Having used SK-II for over 12 years now, I can say it has changed and shaped the destiny of my skin. I am proud to be part of SK-II’s efforts to further inspire women to embrace change in all aspects of their lives,” said Cate Blanchett.

change the destiny of yout skin SK-II NYC pop-up

At the Pop-Up, SK-II will also introduce the new Mid-Day Essence – a hydrating facial spray created for women on-the-go that can be used to refresh skin throughout the day. It moisturizes to combat dull, dry skin brought on by daily stressors to give skin a boost, anytime, anywhere. Mid-Day Essence instantly reduces visible effects of oxidative stress on the skin’s surface while strengthening the skin moisture barrier over time. With fine mist particles that are a quarter of the size of visible skin pores, the Mid-Day Essence allows better penetration of its key ingredients in the skin’s surface, even through makeup. When used together with Facial Treatment Essence, results show a 1.8 times increase in skin’s hydration.

The Pop-Up will offer personalized skin consultations using SK-II’s analysis tool, the Beauty Imaging System. This unique technology helps visualize the skin’s visible age to help determine a product regimen designed exclusively for an individual’s skin concerns and also shows a simulation of improved skin appearance. Consumers can also track their improvement over time, allowing consumers to take control of their skin’s destiny at any age.

change the destiny of yout skin SK-II- change the destiny of yout skin SK-II--