Normcore’s second coming: why fashion is still loving the everyday

‘Dad’ trainers, trek gear and luxury plastic bags – the biggest names in fashion continue to charm and confound in equal measure with their homages to the ordinary. But what does it all mean? As part of our Tales of the everyday extraordinary series we investigate. Featuring images captured on Google Pixel 3

Flat-pack fashion: Ikea takes swipe at Balenciaga’s $2,150 shopping bag

Swedish furniture giant issues a guide to identifying a genuine Frakta bag after influential fashion house launches uncannily similar tote