Six must dos for successful luxury goods marketing
From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand
From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand
Rolls-Royce Phantom Metropolitan Collection Car debuts at 2014 Paris Mondial de L’Automobile. Metropolitan Collection Car, the latest showcase of Rolls-Royce’s pinnacle Bespoke offering, debuted at 2014 Paris Mondial de L’Automobile. This is the latest in a line of remarkable, individual Bespoke masterpieces. 2014 has seen such highlights as the Phantom Drophead Coupé Waterspeed Collection that … Read more
The world’s largest fleet of Rolls-Royce Phantoms added to Macau’s many distinctions. The largest Rolls-Royce Phantom hotel fleet in the world can be found in Macau. Luxury entrepreneur Stephen Hung has purchased the largest Rolls-Royce Phantom fleet in the world, placing an order for 30 Bespoke Extended Wheelbase Phantoms for his Louis XIII hotel … Read more
Rolls-Royce confirms the development of a new model. Rolls-Royce Motor Cars, the manufacturer of the world’s pinnacle super-luxury cars,confirmed the development programme for a new Rolls-Royce. The new vehicle will reach the market by mid- 2016. The car will build on the success of Phantom, Ghost and Wraith. “I am truly delighted to confirm today … Read more
A true Parisian palace for today. Katara Hospitality, the global hotel owner, developer and operator, based in Qatar, meticulously restored and modernised the Parisian iconic century-old classic building in the heart of the elegant 16th arrondissement which hosts the new Peninsula Paris, the latest example of Peninsula excellence and a true Parisian palace for today. … Read more
Concorso d’Eleganza Villa d’Este 2014: Glorious winners. Visitors from around the world once again flocked to Lake Como in their thousands at the weekend to experience the parades of exclusive classic vehicles at the tradition-laden beauty contest for historic cars and motorcycles. The jury presented this year’s Trofeo BMW Group for “Best of Show” to … Read more