Digital IQ Index: Watches & Jewelry 2012 edition For the second year in a row, Tiffany & Co. has earned the top position in L2’s “Digital IQ Index: Watches & Jewelry” ranking, a study which benchmarks the digital competence of 47 prestige Watches & Jewelry brands across four dimensions: site, digital marketing, social media, and … Read more
From Tuesday 15th May, Harrods windows display 31 exclusive crowns designed by the world’s leading brands in celebration of the Queen’s Diamond Jubilee. Drawing on inspiration from the Queen’s Coronation in 1953, the Knightsbridge store’s façade features Union Flags and two 50-ft tall regal banners heralding the Queen’s Royal Cypher and St. Edwards Crown. Harrods … Read more
Pinterest, Spotify and Google+ win first Webby Awards Louis CK, Instagram and Bjork among special achievement honorees Facebook earns inaugural People’s Special Achievement for Social Change They truly represent the best of the Web. They are but a small percentage of total entries and chosen by members of the International Academy of Digital Arts and … Read more
When it comes to social media innovation, Oscar de la Renta is one of the undisputed leaders. This April, the label presented another first in the digital: the Spring 2013 bridal show was live-pinned via Pinterest, a social platform that has has got a lot of momentum. The project available at http://pinterest.com/oscarprgirl/bridal was an insight into … Read more
Harrods Street Party Window Inspiration. Have you ever fancied designing your own window at Harrods? In celebration of the Queen’s Diamond Jubilee, Harrods is inviting its fans to design a Harrods window. Till Thursday 19th April 2012, Harrods’ customers can create a mood board on the Queen’s Diamond Jubilee Street Party theme, using online … Read more
A brand’s site remains hotels primary revenue generator. Hotel brands indicated they would spend 34 percent of their 2011 online budgets on site redesigns and optimization; however, the second annual L2’s “Digital IQ index: Hotels” research demonstrates that the industry is slow to adopt best practices. Four Seasons, Hilton and Marriott Top the Digital IQ … Read more