No.2 Worldwide Producer of Wines and Spirits Creates High-End Business Unit For A More Sustainable Bar Scene

Pernod Ricard Group Announces a New Business Unit For High-end Experiences. As part of its Transform & Accelerate strategy powered by the ‘Conviviality Platform’, Pernod Ricard, the No.2 worldwide producer of wines and spirits, announced last week the creation of a new business unit. Its objective is to scaleup and expand geographically its existing direct-to-consumer … Read more

Prabal Gurung x The Glenlivet: Merch, but Make it Fashion

      Prabal Gurung is Painting NYFW 2019 Purple with The Glenlivet 14 Year Old. Glenlivet continues to open up the whisky category. The Glenlivet and Prabal Gurung Celebrate New 14 Year Old Expression With New York Fashion Week: The Shows. Fashion designer Prabal Gurung will unveil his latest collection on Sunday, September 8 … Read more

The Eternal Reserve – the whisky that will, quite literally, live forever

Royal Salute - The Eternal Reserve 2015 --

Royal Salute, considered to be the ultimate luxury Scotch whisky, unveiled an innovative blending technique creating a whisky that will, quite literally, live forever, says Pernod-Ricard’s luxury house. The Royal Salute Vault in Strathisla Distillery wants to create a smooth and voluptuous whisky with the unique Circular Blending process where the original blend will be used in every subsequent batch for decades to come. The luxury distillery selected its most precious whiskies with an exceptionally long finish. They are then blended together and married in 88 casks to form the inaugural batch.

Royal Salute Royal Salute - The Eternal Reserve 2015 casks Royal Salute - The Eternal Reserve 2015 - the whisky that will, quite literally, live forever-

Each time a new batch is released, half of the blend is re-casked, so that – even in two hundred years – you could still find a little of the precious liquid born in 2015. Thus, the original blend is forever preserved by this perpetual recirculation.

“A dedication to the art of true craftsmanship from every dimension,” Royal Salute The Eternal Reserve (priced $180 per 70cl) features a new porcelain flagon design.

“ Time is at the heart of Royal Salute – our youngest blend is 21 years old but we were born alongside a thoroughly modern monarch so we constantly blend tradition with the contemporary. The Eternal Reserve is inspired by artists, writers, and philosophers – all dedicated to understanding the possibility of continuity in the modern world. This superb whisky is our suggestion that eternity doesn’t mean living forever. It means timelessness – and it belongs to those who live in the present,” explained Vadim Grigorian, Royal Salute Global Brand Director.

Royal Salute - The Eternal Reserve 2015 - the whisky that will, quite literally, live forever

 

Top 10 World Class Spirit Brands

Hennessy tops the World Class Brands. Hennessy just edged out Jack Daniel’s to top this year’s IWSR World Class Brands rankings. Cognac maker Hennessy has emerged the top-performing spirit brand in the world for 2014, according to this year’s IWSR World Class Brands rankings, one of the leading sources of analysis on the alcoholic beverage … Read more

Champagne is all a matter of taste – but the taste doesn’t really matter

Experts are saying that upmarket champagne tastes better out of a normal wine glass than out of a flute – is this the new shape of alpha snobbery?

Six must dos for successful luxury goods marketing

From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand