The Summer’s Secret Whispers: An Analysis of France’s Luxury Renaissance

Paris in the heart of summer is a city of gilded whispers. The air, heavy with the scent of linden trees and the echo of couture shows, holds secrets of a new era. This past month, from the quiet corridors of the Hôtel particulier to the bustling ateliers, the narrative of French luxury has been … Read more

Stunning pink diamond unveiled during Paris Haute Couture Week 2022

Rose of Caroline diamond unveiled by Chopard during Paris Haute Couture Week 2022. Chopard’s luxury jewellery history has always been punctuated by exceptional stones. This fascination for the magnetism and sovereign beauty of stones has informed the choices and career path of Caroline Scheufele. As Co-President and Artistic Director of Chopard, she has taken the … Read more

Savoir-faire with magical visions: Dior and Fendi’s Haute Couture Spring/Summer 2022

 

Dior and Fendi unveil haute couture collections for Spring/Summer 2022.

@Dior Haute Couture collection for Spring/Summer 2022

Maria Grazia Chiuri at Dior and Kim Jones at Fendi presented stunning collections during Paris Haute Couture Week, both celebrating the excellence of savoir-faire with magical visions.

Dior’s Creative force Maria Grazia Chiuri pays tribute to the excellence of the atelier in her Spring/Summer 2022 haute couture collection.

The silhouettes flowed in an evanescent choreography of embroidery, feathers, braids, pearls and crystals. In a white and black vision highlighted by flashes of gold and silver, the dreamlike lightness of draped bodysuits and evening gowns alternated with architectural capes and coats, as well as tights transformed into jewels.

@Dior Haute Couture collection for Spring/Summer 2022
@Dior Haute Couture accessories for Spring/Summer 2022

The apparent simplicity of off-the-shoulder gowns reveals hours of meticulous handmade craft. Each minute rhinestone is the fruit of technical prowess and expert gestures, including a chiffon gown that transmutes into a bird’s wing, embroidered with delicate feathers and sparkling gemstones. The setting for the show was itself a trompe-l’œil, featuring works by celebrated Indian artists Madhvi and Manu Parekh on the walls in majestic embroidered renditions created by the Chanakya School of Craft in Mumbai.

Each colorful embroidery echoed the monochrome embroideries of the haute couture silhouettes, a vector for lively dialogue between Indian and French savoir-faire in a universal language of handmade expertise and craft as artistic expression.

@Dior Haute Couture collection for Spring/Summer 2022
@Fendi Haute Couture collection for Spring/Summer 2022

Fendi’s Kim Jones continues to celebrate the power of women, as eternal as the city that inspires his creative vision.

Fendi’s Artistic Director Kim Jones chose the arcades of a phantasmagorical Palazzo illuminated by starry neon for his latest haute couture collection, inspired by an avowedly cinematographic Rome.

Framed by a column of smoke, models made up with delicate rhinestones wore shimmering togas, gliding like empresses with sweeping trains behind them, revealing tights embroidered with floral motifs. Channeling a fantasy Rome, they showcased ancestral artisanal techniques and the rich past of the city alongside its imagined future.

The classical statues outside FENDI’s Palazzo della Civiltà Italiana headquarters are hand-painted on mink and velvet in dramatic chiaroscuro. This harmony of white, black and gray appears in silk and organza evening gowns embellished with prints on opulent fabrics and illuminated by traditional beading and mother of pearl. Exposed underpinnings reveal the essence of haute couture construction, while red and violet materials evoke a powerful and spiritual aesthetic.

@Fendi Haute Couture collection for Spring/Summer 2022
@Fendi Haute Couture collection for Spring/Summer 2022
@Fendi Haute Couture collection for Spring/Summer 2022
@Fendi Haute Couture collection for Spring/Summer 2022
@Fendi Haute Couture collection for Spring/Summer 2022
@Fendi Haute Couture collection for Spring/Summer 2022
@Fendi Haute Couture collection for Spring/Summer 2022

Spirit-lifting fashion: AZ Factory launch marks Alber Elbaz’s long-awaited return to fashion

 

 

@instagram.com/azfactory/

Star Designer Alber Elbaz Debuts His New Democratic Label AZ Factory. The brand represents Richemont’s first foray into launching a fashion label from scratch.

With an innovative meeting of smart design and educational entertainment, AZ Factory opened its doors for business during Haute Couture week. A joint venture startup between Alber Elbaz and Richemont, AZ Factory is smart fashion that cares. These exclusive pieces are designed to offer beautiful, practical and solutions-driven fashion that works for every woman.

“We are on a journey to design beautiful, purposeful, solutions-driven fashion that works for everyone. We are life, not just lifestyle. A place to experiment and try new things, our way.” – Alber Elbaz, AZ Factory Head of Creation.

In a modern spin on the traditional fashion show, AZ Factory unveiled its origins, mission, and first product stories with the Show Fashion. The educational and entertaining digital event was presented during the official Paris Haute Couture 2021 lineup.

AZ chief executive Laurent Malecaze, who leads a team of 30 in Paris’ 14th arrondissement, told Vogue Business the film, launched at Couture  Week, is a new format for fashion. “It’s a film that mixes entertainment, smart humour, education, with videos in our factories, dancing, comedy playlets… Alber gets a great part since he explains the rationale behind his comeback and presents the first three stories.”

“While the industry has been speculating about the possible divestment of the fashion division, or an acquisition of a fashion or accessories brand, AZ Factory is further evidence that chairman Johann Rupert is committed to fashion and to digital,” commented Vogue Business. “With this launch, he’s also testing the power of the coupling of Farfetch and Net-a-Porter, two former rivals that have now teamed up following November’s Richemont-Alibaba-Farfetch mega-deal in China.”

@net-a-porter.com/en-gb/campaigns/az-factory/

The eagerly awaited fashion concept from legendary designer Alber Elbaz is here.

AZ Factory marks Elbaz’s full return to fashion since exiting Lanvin more than five years ago and is one of the most anticipated ready-to-wear debuts in 2021, commented fashionunited.com. The French designer has kept details of his new venture under wraps, sharing only snippets of what to expect from his brand on social media.

“He posted a business plan, drawn as a tree, on Instagram earlier this month sharing that AZ Factory had plans to showcase tailored jackets, jeans, raincoats, sunglasses, sneakers, jewellery, 3D bags, cosmetics, swimwear and black dresses,” added fashionunited.com.

MyBody dress by AZ Factory; @AZ Factory

With AZ Factory’s first product story, MyBody, Alber re-imagined the little black dress for today. The MyBody dresses, tops, and leggings are made with AnatoKnit, a specially engineered knitwear that gently shapes the silhouette while providing support and comfort.

The inspiration for the second product story, Switchwear, came from the desire to give the gift of time. Switchwear promises a quick look transformation, going from leisurewear to fabulous in under one minute with bodysuits, hoodies, pyjamas and glam duchesse add-ons made from recycled yarn.

The third product story, SuperTech-SuperChic, takes hi-tech to high-fashion. Eco-dyed nylon microfiber fabrics traditionally used in activewear are now transformed into seasonless fashion pieces inspired by couture.

AZ Factory continued with Pointy Sneaks, combining the comfort of a sneaker with the elongating visual effect of a pointy-toe pump; modular and playful jewelry; as well as special edition Valentine’s and Chinese New Year separates.

AZ Factory on Net-a-Porter 2021; @net-a-porter.com

We are really excited to create a digital luxury house that is based on design, innovation, and fun storytelling. It is only fitting that we have also chosen to go to market on two leading platforms of the digital luxury world, FARFETCH and NET-A-PORTER. – Laurent Malecaze, CEO.

AZ Factory also announced two special experiences immediately following its launch: a live streaming event The Talk Show with Alber Elbaz & Friends with NET-A-PORTER, as well as an immersive virtual experience, the AZ Factory World Tour, now open on FARFETCH.

As a special gift to the Alber & Amigos community, the MyBody product story is amplified by a digital experience using Near Field Communication (NFC) technology, unlocking an insider’s look at the stories behind the creations, as well as interactive ways to engage with the products and the AZ Factory team.

MyBody is available today on azfactory.com, FARFETCH, and NET-A-PORTER, starting at 210€. Switchwear and SuperTech SuperChic will be commercially available later this spring.

@AZ Factory

Jaeger-LeCoultre and Christian Louboutin‬ Exclusive Couture straps

Jaeger-LeCoultre and Christian Louboutin are dressing my wrist in style. To celebrate the 85th anniversary of the iconic Reverso, Jaeger-LeCoultre has teamed up with an artisan who has elevated the shoe to an art form. The designer’s rich and original perspective reveals unexpected facets of the Reverso watch. In the midst of the Paris Haute Couture Week, … Read more

Christian Dior gives a masterclass in maturity at Paris haute couture week

Interim designers Serge Ruffieux and Lucie Meier give message of unity before widely reported appointment of Maria Grazia Chiuri from Valentino