Fusion under the influence – With Chiara Ferragni, Hublot says everything is possible

  Chiara Ferragni joins Novak Djokovic as Hublot Ambassador. She lights up everything she touches and creates, she is a natural-born winner and shines her aura over everything she loves and chooses. Chiara Ferragni has joined the Hublot family in the company of many legendary personalities such as football legend Pelé, tennis world No. 1 … Read more

Novak Djokovic plays for Hublot and major investment in independent watchmaker De Bethune

  WatchBox heightens commitment to the independent watchmaking segment with major investment in De Bethune. WatchBox, the global leader in collectible luxury timepieces, today announced the investment in De Bethune, the independent watch manufacture established in 2002, and led by founder and visionary Master Watchmaker Denis Flageollet and CEO Pierre Jacques. WatchBox and De Bethune … Read more

Montblanc x Novak Djokovic: A writing instrument is a much stronger weapon than any other

      Writing is a precious gift that has the power to change the world. Novak Djokovic believes that education is the foundation of an individual’s life. The belief that writing is a fundamental part of every child’s education has inspired the partnership between Novak Djokovic Foundation and Montblanc. The limited special edition StarWalker … Read more

Lacoste has developed for Novak Djokovic a collection to be worn on the tennis court

Le Nouveau Crocodile : Novak Djokovic. This week, Serbian professional tennis player Novak Djokovic became the LACOSTE style ambassador. Novak Djokovic, one of the greatest tennis players of all time, becomes the LACOSTE style ambassador, not only on, but also off the tennis court. His relaxed elegance and inventiveness are a perfect match for the … Read more

Novak Djokovic’s new weapon revealed

Serbian professional tennis player Novak Djokovic took the ultimate speed challenge at the world premiere of the new HEAD Graphene Speed Racquet. The top-ranked ATP star showcased the benefits of his new HEAD Graphene Speed tennis racquet by hitting a HEAD ATP tennis ball that travelled faster than an Audi R8 LMS GT3 race car, driven … Read more

World’s supply of donkey cheese bought up for Novak Djokovic restaurants

Wimbledon champion and world number one player Serbian Novak Djokovic bought up the annual supply of donkey cheese. According to thetelegraph, the entire annual production of the world’s most expensive cheese made from donkeys’ milk has been bought by the tennis player for his chain of Serbian restaurants. The cheese, known as pule, is made … Read more