Nobu Archives - 2LUXURY2.COM

From Hotel to Home: Nobu’s First UK Residences Set a New Standard

April 8, 2025 by Editorial

The UK’s luxury real estate and hospitality market is about to get a serious shake-up—Nobu Hospitality has officially announced its expansion into Manchester with a showstopping £360 million project. Partnering with Salboy, the award-winning property developer, Nobu’s ambitious Viadux 2 development will house a hotel, a world-class restaurant, and, for the first time in the … Read more

A Decade of Game-Changing Luxury Hospitality: Nobu Hotel Caesars Palace Celebrates its Milestone

November 3, 2023 by Editorial Team

Nobu Hotels Celebrates a Decade of Game-Changing Hospitality with Nobu Hotel Caesars Palace Las Vegas. 2023 marks 10 years since Nobu Hotel Caesars Palace Las Vegas opened its doors, and a decade of Nobu Hotels’ instinctive design, innate passion for service and world-class cuisine. To mark the milestone, shareholders Nobu Matsuhisa and Meir Teper returned … Read more

Nobu Matsuhisa To Develop New Nobu Empire in The Emirate of Ras Al Khaimah

February 1, 2023February 1, 2023 by Editorial Team

Signing ceremony for Enevoria, Al Marjan, and Nobu Hospitality, sitting from left to right: Tariq Bsharat – Director of Strategy & Business Development at Marjan, Chef Nobu Matsuhisa – Founder & Partner at Nobu Hospitality, Abdulla Al Abdouli – CEO at Marjan, and Marina Rudneva – Managing Partner of Enevoria Development; @Nobu Hospitality

Al Marjan Island is a group of 4 coral-shaped islands in a man-made archipelago located in Al Jazirah Al Hamra, Emirate of Ras Al Khaimah, in the Persian Gulf. It is administered by the Al Marjan Island Company. Several luxury resorts, beaches, tourism destinations and residential projects are located in the four islands, being one of the United Arab Emirates‘s top tourism spots.

Nobu Hospitality Announces Nobu Hotel, Restaurant, and Residences Al Marjan Island Underscoring Its Regional Presence.

Nobu Hospitality, the luxury lifestyle brand founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, has signed a management agreement with Enevoria Development FZ-LLC, to develop the Nobu Hotel, Restaurant, and Residences on Al Marjan Island in Ras Al Khaimah. This is the brand’s second hotel and residence development in the UAE following the announcement of Abu Dhabi in late 2022.

The charm of Al Marjan Island is the ideal setting for luxury hotel’s guests and in developing a community who are seeking an authentic destination lifestyle and living experience.

The Nobu Hotel, Restaurant, and Residences shall be located on the pristine Al Marjan Island, offering over 7.8 km of unspoiled beaches and stunning waterfront views of the Arabian Gulf. Nobu Hotel and Nobu Restaurant will also encompass a spa and fitness facility, swimming pools, and a Nobu beach club. Whether as a residence or holiday home the property will also create a premier lifestyle beach community introducing 300 branded Nobu residences offering exclusive benefits to Nobu residents.

Nobu Hospitality Continues to Expand Global Footprint in 2023

Nobu Hospitality will open five new hotels in 2023, including Rome, Marrakech, Atlantic City, San Sebastián, and Toronto. With recent announcements of Bangkok and Abu Dhabi, the 32nd property to join the portfolio, the brand continues to grow globally with a strong development pipeline.

This year will mark Nobu Hotels’ 10th anniversary following the opening of Nobu Hotel Caesars Palace in Las Vegas in 2013. For almost 30 years the Nobu brand has been synonymous with modern luxury and instinctive design, a commitment to fine ingredients and incredible food, and an innate passion for service. Each of the existing 32 hotel destinations have been carefully selected based on the success of a Nobu restaurant, to reach 60 restaurants worldwide this year, creating a platform for locals and international travelers alike to create unforgettable memories around food. With the concept of Kokoro – the Japanese word for heartfelt – tying the portfolio together, Nobu has continued to maintain a strong family-feel over the last decade fueling its continued expansion.

Providing not just a place to stay, but a place to live, 2023 will also welcome the brand’s first luxury residences in Toronto and Los Cabos, embodying the spirit of Nobu in both design and attitude. With six other residential projects in the pipeline, including Al Khobar, Danang, Abu Dhabi, Tulum, Orlando, and Punta Cana – Nobu is firmly positioning itself within the luxury lifestyle sphere by offering an exclusive curated experience for buyers. A place to relax in unpretentious luxury, while still feeling part of something special, the residences will provide purposeful design, elevated amenities including Nobu dining and room service for its residents and unparalleled access to the surrounding area through a dedicated team.

Now Open: Evidence-Based Wellness Leads At Highly-Anticipated Sensei Porcupine Creek

November 3, 2022 by Editorial Team

The 230-acre private estate, which is now open to the public for the first time, has impeccably designed grounds that immerse its guests in the healing properties the desert landscape is known for.

@Sensei Porcupine Creek

The highly-anticipated Sensei Porcupine Creek opened its doors, welcoming guests to the luxurious wellness retreat in Rancho Mirage, CA. As the first standalone retreat under the Sensei brand, the property boasts a boutique experience with 22 luxurious accommodations; evidence-based wellness programming designed to give guests the tools they need to live a longer, healthier lifestyle; a private Sensei by Nobu restaurant; and premier spa, fitness, golf and tennis facilities.

Set within the foothills of the Santa Rosa Mountains near Palm Springs, California, a true desert oasis awaits.

Sensei Porcupine Creek has transformed a private 230-acre estate – sought after by professional athletes, celebrities and dignitaries – into an intimate wellness retreat featuring peerless golf and tennis facilities, luxurious accommodations, lush spa gardens and Sensei by Nobu dining exclusively for resort guests.

Sensei Porcupine Creek offers guests 22 exquisitely appointed accommodations, including sophisticated Estate House rooms, spacious Casitas with private outdoor heated spas and freestanding luxury villas.

At the heart of the retreat stands the elegant Estate House, which is grand in scale with high ceilings and windows that flood the space with natural light. Situated beyond the Estate House lies a refreshing lagoon-style pool, garden spa treatment rooms, a Fitness Pavilion with industry-leading equipment and a Yoga Pavilion, all boasting expansive views towards the Santa Rosa Mountains to ground guests in nature.

Created for wellbeing enthusiasts, guests are immersed in the brand’s philosophy of the Sensei Way which distills preventative health science into three simple paths for everyday living: Move, Nourish and Rest. Led by best-in-class Sensei Guides, all of whom have advanced degrees in their fields, guests work alongside highly-skilled wellness practitioners, as well as golf and tennis professionals to learn how to improve their daily practices to reach their personalized goals.

Guests can choose from one of the retreat’s wellness packages, which offers an opportunity for them to tailor their experience from the moment they book their stay. Each package allows guests to determine how structured or flexible they would like their retreat experience to be, with personalized itineraries and a dedicated team available to apply and translate science-backed insights into actionable takeaways for continued wellbeing journeys.

@Sensei Porcupine Creek

The new luxury resort has curated a robust and enriching menu of wellness experiences to bring the paths of Move, Nourish and Rest to life throughout the guest experience.

All resort guests have access to a collection of complimentary daily small group classes, lectures and weekly activities among indoor and outdoor spaces designed to connect you to nature – from guided walks and hikes, to yoga and meditation, fitness, and more.

To rejuvenate the body, guests can book one of the many spa treatments designed for ultimate relaxation. Sensei Spa Experiences include the Gua Sha Uplifting Facial, a massage technique used to uplift the dermis layer of the skin through tailored sculpting rituals that restore, revive and oxygenate the skin; Desert Herb Poultice and Oil Massage, a full-body massage applies a steam-heated therapeutic poultice of herbs, seeds and leaves followed by warm oils infused with desert herbs to provide moist and nutrient-rich relaxation to the skin and muscles; and Thermal Body Mapping and Massage, an innovative treatment where a practitioner will use exclusive Sensei-developed thermographic technology to create a visual map of the body, revealing asymmetries, muscle tightness, and possible areas of inflammation.

@Sensei Porcupine Creek

At Sensei Porcupine Creek, guests are immersed in a desert oasis of natural surroundings encouraging connection, healing and relaxation.

The lush estate grounds are home to world-class sculptures and an art collection worthy of museum display. Sensei Porcupine Creek features renowned works and sculptures from Robert Indiana, Keith Haring, Jaume Plensa, David Ellis, Nancy Lorenz, Valeria Nascimento, Visarute Angkatavanich, Lita Albuquerque and more. The artwork and sculptures on property also weave in a blend of local artists from California, such as Audra Weaser, Cari Guerin, and Katlin Evans, as well as numerous Japanese pieces from artists including Yoshimoto Nara, Shiryu Morita, Kokuta Suda, Kazuhito Takadoi, Mikio Watanabe and more, paying homage to the property’s Japanese-inspired design and California roots.

@Sensei Porcupine Creek

Exclusive to Retreat Guests, Sensei by Nobu Embodies Wholesome Cuisine with Local Ingredients

Open exclusively to retreat guests, Sensei by Nobu, a collaboration between world-renowned Japanese chef Nobu Matsuhisa and Dr. David Agus, artfully blends classic Nobu flavors with locally grown ingredients. Harnessing a wholesome philosophy, the menu intertwines nutritional balance with personal enjoyment for a one-of-a-kind dining experience. Guests can enjoy Sensei by Nobu for breakfast, lunch and dinner. In the evenings, a relaxed Sushi Bar invites guests to nourish their palate with signature Nobu dishes. Additional dining options include an all-day poolside menu and in-room dining from the comfort of guests’ accommodations.

@Sensei Porcupine Creek

Premier Golf and Tennis Facilities Open to the Public for the First Time

The crown jewel of Sensei Porcupine Creek is its 18-hole golf course, which is known for its nearly 75-acres of turf and sand bunkers, glimmering water features and grand Santa Rosa Mountain views. The legendary golf destination has attracted some of the world’s top players and is now open exclusively to Sensei resort guests for tee times or customized private lessons with a Golf Professional.

In addition, Sensei Porcupine Creek is home to premier tennis facilities, built to match the professional courts of the nearby Indian Wells Tennis Garden, which hosts the annual BNP Paribas Tennis Tournament. Now exclusive to resort guests, those wishing to perfect their game or have a bit of fun can reserve time on the clay court or two hard courts.

Sensei Porcupine Creek’s sister property and first retreat, Sensei Lāna’i, A Four Seasons Resort, is set within the secluded Hawaiian island’s 90,000 acres in the spiritual uplands of Ko’ele. Sensei was founded by Larry Ellison and Dr. David Agus, with the goal of inspiring people to live longer healthier lives.

@Sensei Porcupine Creek

source @Sensei Porcupine Creek

First Nobu in Vietnam set to command Danang’s skyline with tallest building in the city

August 26, 2022 by Editorial Team

@Nobu Hospitality Expands its Footprint in Asia Pacific

The Nobu project in Danang will be one of the most unique and luxurious destinations in Vietnam. The Nobu destination will uniquely combine modern, forward-thinking design touches, Nobu’s signature elegance and minimalism and the traditions of Japanese design.

Nobu Hotel, Restaurant, and Residences to Launch in Danang, Vietnam. The Vietnam market is a rapidly growing tourist destination.

Crafted as a luxury beachfront urban resort, the Nobu Danang destination will provide a vibrant lifestyle situated in the heart and beachfront of Danang. Guests will find elegantly designed interwoven spaces, realigning the traditional beach hotel with a destination urban resort

Danang is a beach city on the South-Central Coast of Vietnam, flanked by the beautiful Pacific sea waters to the east and the Annamite Mountain range to the west, known for its sandy beaches and history as a French colonial port. The city is near several UNESCO sites including the Imperial City of Hue, the Old Town of Hoi An, and the My Son ruins.

Danang is one of the most attractive destinations for tourism in both the domestic and global markets. As the tourist and economic center of Central Vietnam, this city will continue its rapid ascent and growth, and Nobu will be another important destination that will bring more interest and visitors to Danang.

Situated along Danang’s legendary My Khe beachfront on Vo Nguyen Giap Street, Nobu is set to command the city’s skyline with an iconic 43-story tower, the tallest building in the city, and will offer a world-class dining and entertainment destination with some of the most spectacular views anywhere in the region. The hotel will also offer 200 guest rooms, including 18 luxurious suites, expansive meeting and event space ideally suited for weddings and important social events, and a state-of-the-art wellness and fitness facility. In addition, there will be 271 stylish residential units offering one-, two-, and three-bedroom configurations as well as two spectacular, skyline penthouse units, adding to Nobu Hospitality’s growing portfolio of private residences.

Situated below the hotel and residences, the Danang City Centre podium will offer high-end retail shopping, an upscale Chinese restaurant, a modern Vietnamese fine-dining restaurant, and an American steakhouse. A cocktail bar and lounge will be positioned on the rooftop of the building, offering stunning views for sunset drinks and after-hours entertainment in Danang.

Nobu opens first hotel and restaurant in Greece

February 3, 2022 by Editorial Team

@Nobu Hotel & Restaurant Santorini, Greece

Just a 10-minute drive to the charming coastal town of Oia and 20 minutes from Santorini (Thira) International Airport, this new luxury Nobu hotel is well-positioned along the famed Oia-Fira hiking trail that runs between Oia and Fira, Santorini’s cosmopolitan capital.

Adding to Nobu Hospitality‘s European portfolio, the launch of Nobu Hotel and Restaurant Santorini marks the 26th hotel around the world and tenth hotel in the European continent, with properties in Rome, San Sebastián, and Hamburg also in development.

Nobu Hospitality, the global lifestyle brand founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper, will open its first hotel and restaurant in Greece – the Nobu Hotel and Restaurant Santorini, in spring 2022.

Situated on the island’s captivating northeast coast, the luxury boutique hotel houses a signature Nobu Restaurant, full-service spa, fitness facility, dual-level infinity pool, and five luxurious pool villas, and offers panoramic views of both the Caldera and Aegean Sea from its unique clifftop location in Imerovigli.

Nobu Hospitality has entered a long-term management agreement with MonteRock International (MRI), a group with over 25 years of experience in a variety of core industries including hospitality, media, food & beverage, real estate, banking, and industrial technology.

Trevor Horwell, Chief Executive Officer Nobu Hospitality comments, “We are very excited to be coming to Santorini and to work with the local community on this exciting project. Santorini is one of the most highly regarded destinations in the world with its rare beauty, famed for its distinctive cuisine, whitewashed architecture set with a backdrop of steep cliffs, and dramatic sunsets lighting the sea and sky. We look forward to inviting locals and international travellers alike to experience the Nobu lifestyle in this special destination.”

Alfredo Longo, Chief Executive Officer MonteRock International comments, “We are really proud of the rock-solid collaboration we are having with Nobu brand throughout the years, and we are now more than delighted to expand together in the hospitality industry. In this incredible ‘canvas’ such as the Island of Santorini, the finest of what Nobu lifestyle and cuisine have to offer would be served in a ‘picture-perfect setting,’ catering to every need at the highest standards.”