Skip to content
2LUXURY2.COM
LIFESTYLE • POWER • ESCAPE • SINCE 2009
  • DRIVE
    • Automotive
    • Aviation
    • Yachts
  • LUST
    • Beauty
    • Fashion
    • Watches & Jewelry
  • SHELTER
    • Art
    • Business
    • Cigars & Spirits
    • Green
    • Gifts
    • Hi Tech
    • Gourmet
    • Interviews
    • Sport & Health
    • Design
    • Pets
  • ESCAPE
    • Gourmet
    • Holiday
    • Real Estate
  • THE CURATED CALENDAR
    • Q1: The Winter Circuit (Polo, Davos, Fashion Weeks)
    • Q2: The Spring Season (Cannes, Grand Prix, Art Basel)
    • Q3: The Summer Escape (Yachting, St. Tropez, Music)
    • Q4: The Winter Gala (Art, Holidays, Skiing)

Ninety Percent brand

Rental jeans and recycled swimsuits – six revolutionary fashion brands

July 4, 2019 by Editorial Team

Innovative small labels are at the cutting edge of ethical fashion, and the wider industry is taking note

Categories Business, Fashion, Green, LUST Tags #fashion, activewear, Article, Auria London, Birdsong, Comment & features, Davy J, Econyl, Environment, environmentally responsible, Ethical and green living, fashion industry, Fashion Revolution, Features, Fisch, G2, kayu, Life and style, Mara Hoffman, Matthew Needham, Mud Jeans, Ninety Percent brand, Ninety Percent., old fishing nets, Organic cotton, Orsola de Castro, Paula Cocozza, recycling fishing nets, Ruby Moon, straw fashion, sustainable fashion, sustainable shoe brand, Swimwear, The Guardian, UK G2 Features, vegan leather, VEJA

LATEST

  • Brooklyn Gets a Ritz, and Manhattan’s Hotel Brands Are Watching From Across the River October 18, 2026
  • Chanel Hires a Painter-Turned-Makeup Artist, and Your Lipstick Should Be Nervous October 18, 2026
  • Ferrari Wants You to Hang a Hood on Your Wall, and Rock Stars Already Parked Theirs in a Museum October 14, 2026
  • Hermès Crosses the Bridge: Why Brooklyn Just Got Its Orange Box October 14, 2026
  • Premium Cruising Has Become a Long-Range Planning Sport October 14, 2026
  • What’s in Your Glass? Five Drinks Stories Telling High-End Consumers Where Luxury Is Pouring October 14, 2026
  • Louis Vuitton Just Proved Your Grandmother’s Design Instincts Were a Century Ahead October 8, 2026
  • Private jet to Courchevel: Why private jets are the best way to travel during the ski season October 6, 2026
  • Vacheron Constantin Just Adopted Three Artisans Who Don’t Make Watches September 30, 2026
  • This Crystal Decanter Thinks It’s a Laboratory — And Sommeliers Are Obsessed September 18, 2026
© 2026 2LUXURY2.COM • Built with GeneratePress
2LUXURY2.COM
LIFESTYLE • POWER • ESCAPE • SINCE 2009

IDENTITY

  • Our philosophy
  • Advertising
  • Contact

PILLARS OF INDULGENCE

  • DRIVE
  • LUST
  • SHELTER
  • ESCAPE

THE CURATED CALENDAR

  • Q1: The Winter Circuit
  • Q2: The Spring Season
  • Q3: The Summer Escape
  • Q4: The Winter Gala

SOCIAL

  • Facebook
  • Instagram
  • X (Twitter)

Legal

  • Terms
  • Cookie
© 2026 2LUXURY2.COM — CURATING EXCELLENCE SINCE 2009