Everything that comes out of his mind is a masterpiece. The new AIKON Tide Benzilla make no exception

The new AIKON Tide Benzilla exploits the use of colour to the max. Maurice Lacroix, Swiss luxury watchmaker based in the Canton of Jura and headquartered in Zurich, continues to spread the word about its ground-breaking watch, the AIKON Tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. … Read more

The AIKON Automatic Skeleton – The unique impact of a graphic skeleton

  In a freshly restyled AIKON case, Maurice Lacroix, the premium brand of Swiss watches based in the Canton of Jura and headquartered in Zurich, has fitted a new manufacture, openworked, automatic caliber of unique design. True to its vocation of manufacturing high quality timepieces deeply rooted in urban and contemporary culture, Maurice Lacroix introduces AIKON … Read more

Cuckoo-watch: Nendo is leading Pontos to uncharted territories

A few years ago, Maurice Lacroix announced a partnership with Wallpaper and embarked on a adventure which consisted of reinventing the Maurice Lacroix Pontos watch thanks to the participation of outstanding designers. In 2009, product designer Gwenaël Nicolas, industrial designer Arik Levy, and fashion designer Neil Barrett redesigned the “Maurice Lacroix Pontos Decentrique GMT” watch. … Read more

Jean Nouvel and star designer Oki Sato of Nendo reinvent the Pontos Day Date for Wallpaper x Maurice Lacroix

Maurice Lacroix and Wallpaper* Magazine: back again for another impressive design journey. A few years ago, Maurice Lacroix decided to partner with Wallpaper and embarked on an exciting adventure which consisted of reinventing the Pontos watch thanks to the participation of outstanding designers. The informed reader will remember that in 2009, product designer Gwenaël Nicolas, industrial designer … Read more

The watches of 2014 Baselworld. Swiss-Made at its very best. Part IV.

La crème de la crème in watches and gems @ 2014 Baselworld show: March 27 – April 3, 2014.     Everything that exists under the sun in terms of timepieces, mechanisms, gems and jewelry can be found at Baselworld, the world’s most important event for the watch and jewellery industry. From 27th of March, the … Read more

Never Stop Moving: Win a once-in-a-lifetime journey around the world with Maurice Lacroix and Kuoni

Five global cities, two weeks and one traveller. That’s the once-in-a-lifetime prize being offered by Swiss watch manufacturer Maurice Lacroix and the globally-active travel organisation Kuoni. Under the slogan “Never Stop Moving”, the idea for the competition was created to help launch Maurice Lacroix’s new automatic masterpiece models which are based on the principle of … Read more