Simon Baker is the new Longines Ambassador of Elegance Longines, a widely recognized name in sport watches and chronographs, celebrates this year its 180th Anniversary. To mark the milestone, Longines offers its fans the chance to win a Longines Saint-Imier Collection watch by answering the questions of the 180th Anniversary Quiz. Located in Saint-Imier … Read more
Hublot’s unveiled world’s First Pop-Up Store In Singapore From 14 September to 23 September, the Swiss luxury watch brand Hublot has opened the invisible doors of its world’s first pop-Up store in Singapore. The structure that fused art and functionality has been unveiled for 10 days at the main atrium of Paragon Shopping Mall … Read more
JAEGER-LECOULTRE – “Honey from the Vallée de Joux” A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallée de Joux, Switzerland. From July, Jaeger-LeCoultre is the first luxury watch manufacturer to offer its own honey, an original souvenir and a unique product from the … Read more
Watches of Switzerland has become the official time partner of Glorious Goodwood race, the highlight of the summer sporting and social calendar. Five days of racing culminate on Saturday 4 August with the traditional cavalry charge, now known as the Blue Square Stewards Cup, a 28-horse sprint won last year by Hoof It, ridden by … Read more
Audemars Piguet 34th Street Heliport “Domination Program” Luxury Swiss watchmaker Audemars Piguet has conquered 34th Street Heliport in Manhattan with the “Domination Program“. The Extra-Thin Royal Oak Tourbillon and the Royal Oak Chronograph in rose gold are visible for all the Manhattan’s sky visitors. Audemars Piguet’s advertising at the Heliport include: tarmac signage on … Read more
Factors to watch in the mix of consumers and luxury products Bain & Company, one of the leading advisor to the global luxury goods industry expects an average of seven to nine percent annual increases in global sales to fuel luxury brands’ growth aspirations until the middle of the decade. “Brands must develop strategies … Read more