JAEGER-LECOULTRE – “Honey from the Vallée de Joux”
A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallée de Joux, Switzerland. From July, Jaeger-LeCoultre is the first luxury watch manufacturer to offer its own honey, an original souvenir and a unique product from the Vallée de Joux.
Jaeger-LeCoultre installed ten hives in front of the entrance of the Grand Watchmaking House, offering to each of its visitors a special honey with a Haute Horlogerie touch.
Jaeger-LeCoultre called upon Franck Crozet, a professional bee keeper, to install and take care of the hives set up in front of the Manufacture.
Louis Vuitton luxury house was one of the first to produce honey on a Paris rooftop, rising attention that bees are threatened species. A good opportunity for all the players of the industry to give them a helping hand!