How Zegna turned its founder’s intimate world into bottles of liquid memory

Zegna, the Italian luxury menswear house known for its exceptional fabrics and understated tailoring, has just launched its first major fragrance collection in years — and it is not what you might expect from a high-end menswear house. Memorie is a set of six eaux de parfum, each one built around a specific moment, place, … Read more

Niche Perfume and Afternoon Tea: A Fusion Worth Savoring

Luxury Meets Sensory Exploration: The Four Seasons Shenzhen and DOCUMENTS Collaboration In a dazzling display of modern luxury and cultural synergy, the Four Seasons Hotel Shenzhen has teamed up with DOCUMENTS, an avant-garde Chinese fragrance brand, to create a unique multisensorial experience. Running until February 28, 2025, the Aromatic Indulgence Afternoon Tea at Yi Lounge … Read more

Néroli Outrenoir: Guerlain’s Exclusive Dragon-Themed Creation for Chinese New Year 2024

Guerlain unveils first ever special edition to celebrate Chinese New Year In a harmonious blend of tradition and luxury, Guerlain has embarked on an extraordinary journey to celebrate the Chinese New Year, introducing a first-of-its-kind special edition that beautifully marries the Maison’s rich heritage with the vibrant culture of the Asian festivities. This year, as … Read more

Kering Beauté Acquires High-End Luxury Heritage Fragrance House

Kering Beauté Is The New Owner Of The Largest global independent player in the fast-growing high-end luxury fragrance segment. Established in 1760 by James Henry Creed, the House of Creed is the largest global independent player in the high-end fragrance market. Creed possesses a distinct collection of timeless and sophisticated perfumes, including the iconic Aventus. … Read more

Estée Lauder launches First Luxury Fragrance Collection with ScentCapture Fragrance Extender technology

@Estée Lauder First Luxury Fragrance Collection

Estée Lauder‘s first Luxury Fragrance Collection introduces a new world of scents inspired by the wonder of nature’s most breathtaking moments. The 8 exquisite fragrances are crafted with unique ingredients and designed to heighten your senses while illuminating your mood for up to 12 hours. Estée Lauder says that you should let your mind imagine them and let your senses feel them. The ScentCapture Fragrance Extender technology is specially formulated to allow each Estée Lauder scent to last up to 12 hours after a single application.

The new Luxury Fragrance Collection will take you away in one spritz.

Featuring a first-of-its-kind luxury fragrance innovation, ScentCapture Fragrance Extender technology, the scent lasts up to 12 hours.

When Mrs. Estée Lauder created Youth-Dew bath oil in 1953, she revolutionised the fragrance industry. Seventy-five years later, the brand carries on her legacy with the introduction of a new Luxury Fragrance Collection, eight extraordinary fragrances that take the wearer to enchanted, undiscovered places.

Uniquely crafted by some of the world’s most renowned perfumers, each distinct fragrance is a one-of-a-kind creation designed to ignite the imagination and unlock a heightened sensorial experience. Nature and science collide to keep each unforgettable moment alive with a first in luxury fragrance longevity. Estée Lauder’s new and exclusive Fragrance Extender technology is specially formulated to allow each scent to last up to 12 hours after a single application. In addition, each of the scents in the Luxury Collection were demonstrated in independent neurosensorial testing to evoke specific emotions in those who were drawn to them.

Estée Lauder Desert Eden fragrance brings to mind the breathtaking moment when the sun’s rays over the desert at dawn. The fragrance mingles the warm mystical scents of burning Incense, noble Sandalwood and sublime Turkish Rose, and that lasts up to 12 hours with the exclusive ScentCapture Fragrance Extender.

@Estée Lauder First Luxury Fragrance Collection

Dreamy as the night, delicate as the dawn. Meet Blushing Sands, the soft and sensual scent of Vetiver, Pink Pepper, and Musk Accord, a combination that transports you to dancing across the dreamy dunes, to prosper in a lush and warm oasis for the senses.

SenseTheMoment: you’re walking among plum trees under a moonlit sky and in one exhilarating moment, an irresistible breeze takes you sky high among swirling stars. Capture this feeling with one spritz of Sensuous Stars perfume.

Tender light perfume has notes of Citrus Green, Chinese Tea Accord, and Florentine that enhances emotions of Joy. The distinctive fresh scent of an exclusively crafted Chinese Tea Accord is surrounded by the ultra-luxe freshness of Bergamot and warm, velvety Florentine Iris. Inspired by the warmth and joy of sunlight.

Paradise Moon floral leather perfume is like an escape to a moonlit forest filled with unexpected temptations for the senses and rare, tantalizing flowers.

Radiant Mirage perfume envisions a timeless road taking you into a new realm of the senses. The more you try to describe it, the more it escapes definition. Creating a mirage, ever present, yet always an adventure just beyond reach. This fragrance has an optimistic, positive feeling. […] At its heart, the scent of Jasmine Sambac from China, whose dainty white flower belies its intoxicating aroma. It is surrounded by the warm contrasts of Australian Sandalwood and Indonesian Patchouli.

2021 Fragrance Foundation Awards toasting creativity in all aspects of the fragrance industry

  2021 Fragrance Foundation Awards celebrated this year’s winners and nominees in 22 categories. This year’s US Fragrance Foundation Awards took place online, in lieu of the traditional in-person event. The awards are based on votes by The Fragrance Foundation members and industry experts. The 2021 Fragrance Foundation Awards event kicked off with a very … Read more