How it works: we see what you see. Iconic collaboration employs Microsoft HoloLens 2 and Dynamics 365 Remote Assist to benefit consumers and dealerships. Whether simply inspecting a vehicle to make decisions about body repair or to solve more complex situations that require a collaborative diagnostic plan, with Mercedes-Benz Virtual Remote Support, the onsite … Read more
2020 has been a difficult year for many industries, but the luxury goods industry was among the hardest hit by market volatility and changes in customer behavior. As a well-established industry, players in the luxury goods market are not always the quickest to adapt either. Nevertheless, there are trends forming in the luxury goods … Read more
With range being one of the biggest factors when it comes to selecting an EV, Cadillac has designed a fully electric luxury crossover to offer beyond 300 miles of range on a full charge. Cadillac LYRIQ pairs next-generation battery technology with a bold design statement. Led by LYRIQ, Cadillac wants to redefine American … Read more
The global luxury market confirmed this year the moderate growth rate associated with the ‘new normal’ era, mainly driven by Asian buyers. “The luxury customer is present and increasingly active, dramatically rewriting the rulebook of the industry. Brands will need to pivot to a new model to respond to customers’ needs when it comes … Read more
The role of personal shopper has evolved hugely in recent years. They will anticipate luxury customers’ ever-changing luxury needs and solve their wardrobe dilemmas before they even arise. According to Alison Loehnis, President, Luxury Division, YOOX NET-A-PORTER GROUP, the personal shopper becomes part of the EIP’s (Extremely Important People) daily lives. YOOX NET-A-PORTER … Read more
The holiday season is a key moment for luxury customers to buy themselves something special. Demand among luxury customers for exclusive items and one-of-a-kind experiences is just as strong when choosing gifts for others as it is when shopping for themselves, according to a new study by YNAP group. The survey shows the growing importance … Read more