While new technologies may come and go, the one thing that doesn’t change in the world of marketing is that the customer is always in central position. Experian’s 2012 Digital Marketer: Benchmark and Trend report offers a perspective on the digital landscape and how brands can influence more meaningful connections with customers. The report contains trend … Read more
Downward shift in luxury consumer attitudes at the start of 2012 signals shift toward ‘inconspicuous’ consumption that minimizes ostentation Media reports of a ‘renaissance’ in the luxury market appears to be limited to an extreme top tier of consumers, a small number compared with the bulk of the luxury marketplace potential, says the latest Unity … Read more
American Express Business Insights Data Show Full-Price Online Luxury Fashion Spending Sizzling The new data released from American Express Business Insights during Mercedes-Benz Fashion Week revealed additional telling shifts in luxury fashion spending both in US and abroad. While young Gen Y consumers are demonstrating a growing hunger for full-priced online luxury, Seniors are showing … Read more
Luxury consumers nowadays are more interested in whether a luxury product is “worth it,” and that all depends on the experience. While protecting brand exclusivity is a viable concern, digital and new media tools offer inestimable opportunities to market luxury brand experiences and preserve exclusivity. Here are three cutting-edge digital technologies from mashable that can … Read more
Hermes says buying power of luxury clients unchanged French luxury goods maker Hermes sees no sign yet of affluent buyers tightening their purse strings in spite of a somber global economic outlook, the head of the brand said at Paris Fashion Week. The luxury goods industry continues to grow at a solid pace thanks to … Read more