CES 2021: L’Oréal Water Saver – A new way to wash and care for your hair: one that saves water while improving upon luxury and efficiency. This is how to reduce water usage with a sustainable hair care system. L’Oréal Group unveiled its new “beauty tech” innovation at CES 2021: L’Oréal Water … Read more
The beauty brands are not only offering innovative, effective and aesthetic products. They are using new digital experiences to provide a better beauty experience. The future of beauty will be defined by limitless creativity, limitless tech, limitless agility, and limitless personalization. Powered by AI, the 360° immersion wall will allow viewers to surround … Read more
For the 2nd consecutive year, L’Oreal presented its latest connected beauty innovations at 2017 Viva Technology Paris, the high-end mega-event dedicated to the growth of startups, digital transformation and innovation. Five of the luxury Group’s brands – Lancome, Kerastase, L’Oreal Paris, La Roche-Posay and L’Oreal Professionnel –showcased how they leverage advanced digital technologies to create … Read more
Actress Eva Green – Bond girl in Casino Royale, heroin of the new hit TV series Penny Dreadful and star of the next film by Tim Burton, Miss Peregrine’s Home for Peculiar Children, which will be released in 2016 – is the new international spokesperson for L’Oreal Professionnel. Born in Paris on July 5, 1980, … Read more
Elle International Beauty Awards 2014 – the editor-approved beauty products of the year. Elle magazine mobilized its entire international network to celebrate beauty around the world with the second edition of the ELLE International Beauty Awards (EIBA). Following the enormous success of the first EIBA in 2013, which saw 40 editions of ELLE participate and … Read more