Lexus Listening Lounge x Art Galleries & Back Alleys Lexus adds a cultural dimension to the Lexus display at The Miami International Auto Show (November 9 – November 18, 2012). Enjoying top-notch talent while viewing all the new models in the Lexus line-up for 2013, this is the concept of the Lexus Listening Lounge. Throughout the … Read more
What attributes are important among people selling them high-end goods? The most important attribute is knowledge, cited by 72% of respondents of the new Experiences With Luxury Salespeople WealthSurvey from the independent New York-based Luxury Institute. Respondents are wealthy shoppers with minimum annual income of $150,000reported average income of $310,000 and average net worth of … Read more
New CinePrint Technology puts Lexus print ad in motion Making a Print Ad Come to Life Lexus uses CinePrint Technology to animate the 2013 ES’s next generation design and technological advancesc by putting Lexus print ad in motion. The result is a convergence of print and digital advertising. Most traditional mashups feature print ads that … Read more
Lexus Ignition to support eight innovative products Inspired by the new 2013 Lexus ES, the luxury vehicle division of Japanese automaker Toyota Motor Corporation wants to continue to push the boundaries of style, technology and innovation, by supporting other creative projects that exemplify this philosophy. Lexus has curated eight start-up products that are currently seeking … Read more
First official ranking of the most sought after luxury brands in Russia shows a strong interest for cars, and more specifically for luxury cars. BMW, Audi, Volvo, Mercedes-Benz, Lexus and Land Rover top the Top 50 most-searched for Luxury Brand in Russia ranking, unveiled by Digital Luxury Group in a first time partnership with Yandex, … Read more
Lexus, Infiniti and Acura Dealerships Top Ranked for Response to Customer Internet Inquiries Auto dealership responsiveness to customer inquiries received over the internet is the object of study of the latest Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study. The rankings by brand were determined by the patent-pending Pied Piper PSI process, which … Read more