Lancôme x Alber Elbaz exceptional collaboration Alber Elbaz is teaming up with Lancôme, the world’s leading luxury beauty brand. The “deeply audacious” Lancôme x Alber Elbaz collection will be unveiled worldwide on June 15th 2013, announced the cosmetic house. “Alber Elbaz is, without a doubt, one of the world’s most influential fashion designers. But beyond that, … Read more
The Digital IQ Index: China While Mainland China’s organic luxury sales growth softened to single digits, Chinese tourist spend abroad increased 58 percent in Q3 2012, suggesting consumer demand remains robust, according to the latest “Digital IQ Index: China” research released by L2 think tank. The Digital IQ Index: China ranks the digital competence of … Read more
Superior skin care – luxurious creams with anti-aging effect While you sleep, the active ingredients of the night cream fulfill their mission so that in the morning you wake up bright and smiling. Whether you’re looking for a moisturizer, dark spot correcting serum, or wrinkle crème, a lot can be found in the vast array … Read more
2012 Digital IQ Index: Beauty and Skincare study L2 think tank released the fourth annual Digital IQ Index: Beauty. This year’s study benchmarks the digital competence of 56 prestige Beauty brands across four dimensions: site, digital marketing, social media, and mobile. Based upon more than 900 data points, brands are classified into five categories: Genius, … Read more
Lancôme Celebrates Wellness on October 19th to Support St. Jude Children’s Research Hospital Génifique Day: $7 of every purchase benefits research and treatment of childhood diseases During the month of October, Lancôme, world’s largest luxury beauty brand, donates $7 from the in-store or online sale of every bottle of select Génifique products to St. Jude, … Read more
The first of its kind, the inaugural L2’s Digital IQ Index: Fragrance report benchmarks the digital competence of global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. L2’s Digital IQ Index: Fragrance study attempts to quantify the digital competence of 63 fragrance brands, and, as always, … Read more