The trailer shown during the Superbowl on Sunday 2 February 2020 gave us some unseen footage from No Time To Die. The trailer starts with a shot of Daniel Craig as James Bond and Lashana Lynch as fellow secret agent Nomi in what turns out to be a glider airplane with folding wings. James Bond can also be spotted using a large smartphone while wearing his white Rag & Bone classic Henley shirt.
To celebrate the release of the 25th James Bond film, No Time To Die, Michael Kors is debuting a limited-edition capsule collection featuring the coveted Michael Kors Collection Bancroft satchel.
MKC x 007 Bond Bancroft satchel: Michael Kors Unveils Exclusive Capsule Collection With The 007 Franchise. Crafted in Italy and created exclusively for No Time To Die, the MKC x 007 Bond Bancroft satchel, Bond Carryall and Bond Duffel all channel the sophistication that is synonymous with the James Bond films. ; @MKC x 007
The Bond Bancroft satchel, crafted in luxe calf leather, exudes everyday elegance with its refined silhouette and roomy interior. A polished MKC x 007 plaque on the interior lining highlights the special collaboration. In the film, the satchel is seen on pivotal character Moneypenny, played by British actress Naomie Harris, a BAFTA and Academy Award nominee. Rounding out the capsule collection, the Bond Carryall, rendered in calf leather, and Bond Duffel, in luggage-hued cotton canvas, were designed for traveling in style, and feature an exclusive MKC x 007 leather luggage tag.
“Jet set glamour, sophistication, speed, energy—these are all words that come to mind when you think about the world of James Bond,” said designer Michael Kors. “They’re also at the core of our brand DNA. This collaboration was really the perfect union of fashion and film.”
To celebrate the launch of No Time To Die and the unveiling of the MKC x 007 Bond Capsule Collection, Michael Kors will host a star-studded VIP party at its new Milan showroom, followed by a private dinner, during Milan Fashion Week in February.
James Bond (Daniel Craig) will be wearing Vuarnet Edge 1613 sunglasses in No Time To Die (2020). Daniel Craig has also worn this model sunglasses at several public events.
007 will wear the sunglasses in a scene involving a special airplane which can be seen in the Superbowl teaser trailer that was released on February 2nd 2020
The three-piece capsule will be available to shop starting late March.
The official trailer for the new Bond film, No Time to Die, was released only on Wednesday but has already been viewed tens of millions of times, which is an efficient sales job for a film its producers hope will make at least $1bn.
Appetites have been whetted and nerves calmed in the run-up to the film’s release in April after a bumpy production. The budget for the movie – Daniel Craig’s last in the lead role – is estimated to have exceeded $250m (£190m), having rocketed after the departure of the director Danny Boyle in August 2018, who left at the 11th-hour citing “creative differences”.
The early films featured tie-ins with the airline Pan Am and Smith & Wesson firearms, with Aston Martin coming onboard for 1964’s Goldfinger and the champagne house Bollinger for 1973’s Live and Let Die. Other brands to display their products alongside 007 include Camel, Playboy, KFC, 7 Up and Toblerone.
Meanwhile, countries have long competed for the chance to be one of Bond’s destinations, sometimes offering lucrative tax breaks to sweeten the deal. Norway paid NOK 47m (£4.2m) to be included, and it’s likely Italy, Jamaica and the Faroe Islands, which act as key locations alongside London and Scotland, followed suit.
The dividends are potentially enormous. The mayor of Matera, the town in Basilicata, Italy, that provides the backdrop for the opening car chase, predicts No Time to Die will provide a €12m (£10m) boost to the local economy.
The trailer is essentially a shopfront not only for the film but also its product and location partners. Airtime in the 2.5-min promo will have been exactingly brokered, with separate deals negotiated for exposure on character posters and other marketing materials.
Timepieces
In Casino Royale, Eva Green asks Daniel Craig if he’s wearing a Rolex. He shakes his head: “Omega.” To which she replies: “Beautiful.” The sponsor switch actually happened 11 years earlier but viewers are made aware of this change by this seamless dialogue.
A similar subtlety can be detected in the No Time to Die trailer, which features at least five conspicuous wrist glimpses, some requiring substantial hoisting of a jacket sleeve. The showcase watch this time round is Omega’s new Seamaster Diver 300M 007 edition (from £6,520) which, according to a press release, has been “purposefully built with the needs of 007 in mind”.
Luxury lakehouse
Sadly for anyone frantically searching on Airbnb, the Jamaican waterside pad to which Bond retreats after quitting the service is merely a film set. Still, the production design is immaculately aspirational: not only does the house boast all the amenities 007 might hope he would still need – including a four-poster bed and yacht space – it also looks a suitable choice for what is essentially a retirement property.
It is a bungalow, which is ideal for someone with mobility issues – a visiting agent, Lashana Lynch, points out Bond’s dicky knee. There’s also wicker armchairs, a chess set with chunky pieces and an abundance of cushions. Even the coffee-table books are old-timers: Zen and the Art of Motorcycle Maintenance and The Complete Book of Sea Fishing.
Supercars and superbikes
An Aston Martin DB5 is displayed in Times Square, New York, during a promotional tour for No Time to Die. Photograph: Carlo Allegri/Reuters
Judging by the trailer, Aston Martin bankrolled a sizeable proportion of the new film’s budget. The camera lingers on a variety of models – the DB5, V8, DBS Superleggera and the Valhalla electric supercar (£250,000) – while Bond’s other vehicle sponsor, Land Rover, is relegated to a few fleeting appearances. A Triumph Bonneville Scrambler 1200 motorcycle demonstrates remarkable traction, leaping high up a cliff, and the new model Spirit Yacht (the one used in Casino Royale recently sold second hand for £600,000) also makes an appearance.
Bond’s wardrobe
While there’s nothing quite as arresting in this trailer as Craig’s tight powder-blue swimming trunks (La Perla “Grigioperla Lodato”, permanently sold out) seen in Casino Royale, all the actor’s outfits will be the result of lengthy discussions between designers, producers and the costume department. A navy ribbed N.Peal cashmere sweater with shoulder and elbow patches features on posters and in a climactic showdown. Also Bond wears a Massimo Alba cotton-corduroy sloop suit (€880) during the Italy chase scenes, followed by a grey Prince of Wales check Tom Ford O’Connor suit (€2,820) on his return to London.
Punny parka?
There’s much in the trailer to get fans gasping – fireballs, fjords, a flying motorbike – but the biggest shock is Rami Malek’s unpleasant parka. Sources confirm the jacket was specially tailored. Malek pairs it with a Phantom of the Opera-style face mask and some heavy-duty black gloves. It’s a look few would rush to copy but one that superfans have interpreted as evidence Malek’s character is actually Dr No, who sported prosthetic hands after a radiation accident. Were that to be the case, it would also mean the film’s title has a previously unappreciated element of punnery.
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Bollinger Tribute to Moonraker Luxury Limited Edition; @Bollinger Champagne
Bollinger Tribute to Moonraker Luxury Limited Edition
Moonraker, released forty years ago, featured James Bond whose mission took him on an outer space adventure. It was also the movie on which the Bond and Bollinger partnership began. To celebrate their 40 year partnership, Champagne Bollinger and 007 pay tribute to their shared heritage and revisit the space shuttle created by legendary production designer Ken Adam. Champagne Bollinger enlisted designer Eric Berthes to re-imagine the Moonraker space shuttle. Crafted from pewter and wood veneer, encasing a Saint Louis crystal ice bucket and a magnum of Bollinger 2007, the Bond vintage par excellence. Each numbered piece has been crafted and finished by hand, making it unique. The Limited edition of 407 copies comes with an RRP at around £4,500.
The Bollinger 007 Limited Edition Millésimé 2011; @Bollinger
The Bollinger 007 Limited Edition Millésimé 2011
To mark the release of the upcoming movie No Time To Die, the 25th instalment of the James Bond series, the House has created a limited edition wine dedicated to 007, with a 2011 vintage inspired by the world of Bond. The jet-black 75cl bottle is adorned with the number “25”, formed from the titles of the previous films, which are similarly etched on the glass of the wooden box. The 2011 vintage, an atypical year, inspired Cellar Master to produce a unique champagne, created entirely from Pinot Noir from the Grand Cru village of Aÿ, where the House was first established in 1829. This is the first time that both the vintage and village have been used exclusively by Bollinger to make a dedicated wine. The excellent 2011 harvest in Aÿ, produced complex, powerful and harmonious Pinot Noirs, fully expressed in this characterful wine (RRP £150).
“No Time To Die” will be released in cinemas globally from April 2 2020 in the U.K. through Universal Pictures International and in the U.S on April 10, from Metro Goldwyn Mayer via their United Artists Releasing banner.
