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Dramatic drive: Jaguar’s most ambitious publicity stunts to date

 Jaguar XF to perform world’s longest high-wire water crossing.
#NoOrdinary: All-New Jaguar XF to be Revealed in a Dramatic High-Wire Drive Ahead of New York Auto Show Debut.

Jaguar XF 2015 model

Jaguar wants to bring a new meaning to driving by wire with its most ambitious publicity stunts to date. To highlight the lightweight and agile credentials of the new Jaguar XF model, the automotive manufacturer will showcase a dramatic drive across London on 24 March, one week ahead of its public motor show debut in New York.

Jaguar have teamed up with expert British stuntman Jim Dowdall, veteran of dramatic action stunts in movies including Bond, Bourne and Indiana Jones, to perform a world’s longest high-wire water crossing in the all-new Jaguar XF.

Jaguar XF stunt

Jaguar XF logo

Jaguar XF 2015-
The dramatic drive, across two 34mm-diameter wires suspended high above water will be streamed globally on jaguar.com/newxf at 19:00 GMT on 24 March.

XF was first launched in 2007 and is Jaguar’s biggest selling and most awarded car. The next generation XF is completely new from the ground up and will be the second Jaguar model to use the brand’s advanced aluminium-intensive architecture.

“I believe the all-new XF will be the best looking car in its class. Elegant, handsome and with proportions that imbue a great sense of integrity – the all-new XF will be true to the strong tradition of sporting Jaguar saloons while being completely of its time,” said Ian Callum, Director of Design, Jaguar.

The new XF will make its global motor show debut in New York on 01 April. The all-new XF will go on-sale from Autumn 2015 and will be built at Jaguar Land Rover‘s Castle Bromwich plant.

Jaguar XF 2015--

Jaguar XF 2015-

Jaguar XF 2015

Jaguar XF -

 

 

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