Interbrand

Modern-meets-heritage: Burberry expands Michigan Avenue Chicago shop, brand’s largest US flagship

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Modern-meets-heritage, forward-meets-classic: Burberry launches a new flagship store on Michigan Avenue in Chicago  Burberry celebrates the launch of its new flagship store on Michigan Avenue on November 29. Burberry expands from a two-story building to a 25,000-square-foot flagship showcasing Burberry’s love for the digital age and luxury brand’s signature tartan check. “What I love are … Read more

2012 Best Global Brand: Luxury brands prove resilient

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Interbrand Releases 13th Annual Best Global Brands Report   Despite the current economic landscape, all of the luxury brands in the 13th annual Best Global Brands report released by Interbrand increased their brand value. As the meaning of luxury shifts, this year’s top luxury brands reflect a changing global consciousness – with success dependent not … Read more

Luxury brands dominate the list of Instagram’s early adopters

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40 Percent of Top Brands Are Using Instagram   Luxury brands dominate the list of Instagram’s early adopters, according to a new Simply Measured’s study. The brands list include Audi, Tiffany & Co., Hermes, Gucci, Mercedes-Benz, BMW and Armani, all utilizing Instagram to draw consumers’ attention to their products. In addition, a majority of brands … Read more

The world’s most valuable premium automotive brand in 2011

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The world’s most valuable premium automotive brand in 2011 is Mercedes-Benz. Twelfth place among the ‘Best Global Brands 2011’: Mercedes-Benz is the world’s most valuable premium automotive brand.  In the latest ranking by brand consultancy Interbrand, ‘Best Global Brands 2011’, Mercedes-Benz brand again took twelfth place – as it did last year – and is … Read more

Luxury Brands on the rise in 2011 Best Global Brands report

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Interbrand, a leading brand consultancy, released its Best Global Brands report for 2011. The report is based on a unique methodology that analyzes three key aspects that contribute to a brand’s value: the financial performance of the branded products or services; the role of brand in the purchase decision process; the strength of the brand … Read more