Conversational Relevance study by Brodeur Partners measures brand resonance across thousands of online conversations What really matters when it comes to online conversation about hotel choice? Brodeur Partners looked into the heart of the topic and has come up with intriguing answers in the Conversational Relevance study that examined 18,000 web conversations across social networks, … Read more
Ritz-Carlton Hotel has once again ranked highest in the luxury brand segment, for a third year in a row by J.D. Power and Associates in their 2012 North America Guest Satisfaction Index Study. Two of Hilton’s hotel brands received highest rankings in the Study. Hilton Garden Inn achieved the highest ranking in the “Upscale Segment” … Read more
Hilton Wembley opened just in time for Olympics Just a few days before the start of one of the biggest sporting events in U.K. history, Hilton Hotels & Resorts opened a new landmark hotel, Hilton London Wembley. The 361-room Wembley Plaza hotel is located next to the Wembley Stadium and Arena, home to some … Read more
Hilton Hotels & Resorts Unveils Report on Global Spa Trends: “A successful spa concept on a global scale is one that offers reliable services across its portfolio while respecting regional differences” Generational use of spas, the overall impact of spas on hotels and the increasing significance of the male spa -goer are among key … Read more
A brand’s site remains hotels primary revenue generator. Hotel brands indicated they would spend 34 percent of their 2011 online budgets on site redesigns and optimization; however, the second annual L2’s “Digital IQ index: Hotels” research demonstrates that the industry is slow to adopt best practices. Four Seasons, Hilton and Marriott Top the Digital IQ … Read more