UK perfume shops hope new Chanel fragrance can mask foul sales

Hype has been building around Chanel’s Gabrielle, the label’s first new perfume for 15 years, which launches this weekend

Tiffany & Co. Celebrates Individual Style with new fragrance, new campaign and a new CEO

Tiffany’s new campaign reflects the personal style and influence of the men and women who have worn Tiffany jewelry throughout the brand’s 180-year history. The fall campaign represents Reed Krakoff’s first creative expression for the high-end jewelry house. Tiffany’s creative team led by Krakoff, called upon acclaimed fashion photographers Inez & Vinoodh to capture the … Read more

Menswear influence meets feminine ease in Ralph Lauren’s Pre-Fall 2017 Collection

Suiting-inspired fabric meets an ultra feminine shape in the new Helene Wool Peplum top, Ralph Lauren’s take on a tailored jacket and a signature of designer’s menswear-influenced style for the modern woman. The off-the-shoulder Helene Jacket is a feminine twist on the Glen plaid. The 2017 collection includes hand-printed silk scarves and equestrian-inspired brooches. A … Read more

Wake up and smell the concrete: the rise of alt perfumes

From Comme des Garçons to Christopher Shannon, 2017’s scents are inspired by anything from building materials to milk teeth. Do their bouquets live up to the hype?

5 of the Best Designer Aftershaves for Spring

The first signs of spring are finally popping up all over the place, and in the world of fashion-forward fragrance that means one thing… it’s time to update your signature scent. Yup, sunny days of blue skies and beer gardens are right around the corner – and only a light, citrus-fresh aftershave will do. As … Read more

“My invisible tattoo, My Fragrance, Mon Guerlain” – Angelina Jolie

Mon Guerlain is characterized by the freshness of Lavender Carla, an exceptional variety cultivated in Provence, which contrasts with the voluptuousness of the Sambac jasmine from India and the Australian Album Sandalwood, associated with the sensual Vanilla Tahitensis of Papua New Guinea.

Thierry Wasser and Angelina Jolie for Mon Guerlain perfume 2017 edition

“We always create a fragrance for a woman we admire” – Jacques Guerlain.

A perfumer tells a story or paints a portrait and in the case of the new Mon Guerlain perfume, it is the portrait of a woman. Thierry Wasser, Guerlain’s Master Perfumer, offers a tribute to feminity, to free and sensual women. This dreamed-up fantasy embodied by muse Angelina Jolie has a heart of Tahitensis vanilla – also present in Jicky, Shalimar and Habit Rouge. Vanilla is joined by lavender, Sambac jasmine and sandalwood. Melding fresh and sensual feminine and masculine notes, this audacious accord gives Mon Guerlain its power and modernity.

Notes of a Woman, the Mon Guerlain advertising film, was shot in France’s Provence region with Terrence Malick and Angelina Jolie. The film recounts the story of how the fragrance was created, focusing the spotlight for the first time on the perfumer.

My invisible tattoo, My Fragrance, Mon Guerlain Thierry Wasser and Angelina Jolie for Mon Guerlain 2017

The bottle for the new fragrance revisits the celebrated quadrilobe bottle, inspired by an alchemist’s flacon, designed by Gabriel Guerlain and crafted by Baccarat in 1908. The sleek and sober graphic lines celebrate a modern femininity, sincere and authentic.

Thierry Wasser has created many notable perfumes including: Addict for Christian Dior, Diesel Fuel for Life for Her, Guerlain Quand Vient La Pluie, Lancôme Hypnose, Guerlain Idylle, Guerlain Aqua Allegoria, Guerlain Flora Nymphea, Jil Sander Man absolute, Guerlain La Petite Robe Noire, Guerlain L’Homme Ideal.

http://www.youtube.com/watch?v=2rLAFX68854

Thierry Wasser and Angelina Jolie for Mon Guerlain