IWC Schaffhausen teams up with MERCEDES AMG PETRONAS The MERCEDES AMG PETRONAS Formula One Team announced a new partnership with IWC Schaffhausen, with the Swiss watch manufacturer becoming the Official Engineering Partner of the team from January 2013. The link between IWC Schaffhausen and AMG, the performance brand of Mercedes-Benz, dates back to 2004, when they reached … Read more
Tamara Ecclestone says bargaining is ‘smart thing to do’ Tamara Ecclestone, the heiress to part of the multibillion-dollar Formula 1 fortune, is auctioning her clothes on eBay to raise money for Great Ormond Street Hospital. Tamara’s designer wardrobe includes 500,000 pounds of Hermes handbags and 70,000 pounds of Christian Louboutin shoes, reports ANI. Tamara Ecclestone … Read more
G.H Mumm Official Sponsor of the Formula 1 Since more than 10 years now, G.H. MUMM has been the champagne befitting any celebration, taking centre stage during the magic moment that caps a superlative victory ceremony. The champagne house announced the renewal of its international partnership with Formula One. “Since 2000, G.H. Mumm has been … Read more
Bahrain protests just “a lot of kids”, says Ecclestone Formula One boss Bernie Ecclestone has said the Bahrain Grand Prix will go ahead this April. Ecclestone said to arabian business he had no intention of cancelling the up and coming race in the Gulf state unless advised to do so by Bahrain authorities. “But I … Read more
With the launch event at Maranello cancelled due to heavy snow covering the entire area, the reveal of the Ferrari F2012 was done through a series of online streaming interviews with key players including Fernando Alonso who spoke about the new car and the season ahead. “It looks very different from what we have seen … Read more
Mercedes-Benz will use F1 to promote the AMG brand beginning in the 2012 season. Next year’s Mercedes-Benz F1 car will be called the “Mercedes AMG Petronas Formula 1 Team,” as opposed to the current “Mercedes GP Petronas Formula 1 Team.” “Our new team name fuses the proud traditions of AMG and the Mercedes-Benz Silver Arrows … Read more