Mikimoto Re-Defines Pearl Industry Social Media Through Monumental Blogger Ambassador Program In 1916, Mikimoto pearls re-defined the pearl industry by patenting the technique for cultured pearls, which are the pre-dominant pearls used today for luxury jewelry and accessories. Nearly a century later, Mikimoto has once again re-defined their industry by culturing a new technique that … Read more
Asprey premieres e-commerce jewellery site, a platfom that includes silver items, while the majority of jewellery products are diamond-set. The site will focus, according to Asprey “on offering both a beautiful and functional online experience” with insight into events, the brand’s heritage and its craftsmanship techniques. “This is an exciting move for Asprey into the … Read more
L2, a think tank that conducts research on digital business innovation, has released its annual study on the most web-savvy designers. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a tool that scores … Read more
Five global cities, two weeks and one traveller. That’s the once-in-a-lifetime prize being offered by Swiss watch manufacturer Maurice Lacroix and the globally-active travel organisation Kuoni. Under the slogan “Never Stop Moving”, the idea for the competition was created to help launch Maurice Lacroix’s new automatic masterpiece models which are based on the principle of … Read more