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More and more men are opting for blow-dries, manicures and waxing. And, with beards on the way out, next year will be all about the clean shave

David Beckham’s Force Supreme Life Essence

The story of David Beckham’s life is written on his skin. Don’t expect to read it on his face. David Beckham invited guests on a unique digital experience to launch Biotherm Homme’s #StoryOfMyLife campaign for new Biotherm Force Supreme Life Essence. With its regenerative power, the new Force Supreme Life Essence offers a daily solution … Read more

Force Supreme: The Story of My Life the new film featuring David Beckham

“The Story Of My Life is written on my skin, don’t expect to read it on my face.” David Beckham

david beckham for biotherm 2016- 2l2

Standing for a generation of men who are traveling, working and living more throughout their 40s, David Beckham remains a grooming icon. Beyond his 40s, his success story is still being written. And he decides how to tell it in a new video shot by acclaimed director Johan Renck.

When it comes to skincare, David Beckham trusts French luxury skincare brand Biotherm. For some time he is the ambassador of the Biotherm Homme. The new video for the Biotherm Homme Force Supreme campaign celebrates the legendary sportsman’s life story as told through his extraordinary body of ink. Find out what reresent the eagle, the ship, the drawings, and 99 tattoos.

David Beckham says he is using Biotherm Homme Force Supreme serum to improve his skin. He also recently discovered the new Force Supreme Life Essence “which is really a booster in the morning.”

From cleansing to targeting the eye zone to hydrating: the Force Supreme range, with all-new Force Supreme Life Essence, covers every step on the road to better looking skin.

For three decades, Biotherm has offered solutions to respond to the specific needs of men’s skin, with products such as the breakthrough gel moisturizer Aquapower and the corrective anti-aging cream Force Supreme. The brand offers a complete range of over 80 advanced skincare solutions adapted to different skin types and concerns. They all share the power of aquatic ingredients, which ensure light and invigorating textures.

david beckham for biotherm 2016- 2l2-

david beckham for biotherm 2016- 2l2--

Punks on safari: Louis Vuitton’s menswear goes back to its roots

Designer Kim Jones’s latest collection, unveiled in Paris, mixes punky mohair and zips with zebra prints and safari suits – and gets the thumbs up from David Beckham and Kate Moss

David Beckham launches men’s grooming line with L’Oréal Luxe’s Biotherm Homme

David Beckham becomes Biotherm Homme’s first global ambassador.

David Beckham to develop a men’s grooming line with L’Oréal Luxe’s brand Biotherm Homme

L’Oréal Luxe’s brand Biotherm Homme, N°1 in premium men’s skincare, and David Beckham plan to impact male behavior with regard to skincare. French luxury skincare brand Biotherm Homme and David Beckham announced an unprecedented long-term partnership to develop a men’s grooming line. The beauty collection, of both skincare and daily grooming products, will launch in 2017.

Recently voted “Sexiest Man Alive” by People magazine, famous worldwide for his impressive record in sport, respected for being devoted to his family and his philanthropic work on behalf of UNICEF, David Beckham is considered a leading influential across generations of men.

As part of the collaboration, England’s football icon becomes Biotherm Homme’s first global ambassador. David Beckham’s first Biotherm Homme campaign, for the brand’s N°1 moisturizer Aquapower will break online in June.

“I’m excited to be working with Biotherm Homme,” said David Beckham. “I’ve been thinking about developing a
skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came
together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor
very soon.”

“The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skincare category and reinforce our brand’s leadership,” said David Fridlevski, Biotherm General Manager.

“It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.”

Men’s grooming represents a significant opportunity for our business,” said Jason Weisenfeld, President of Seven Global. “With Biotherm Homme, we nowhave the perfect partner to become a best-in-class, global leader in men’s skincare.”

French luxury skincare brand Biotherm launched Biotherm Homme in 1985.

David Beckham to develop a men’s grooming line with L’Oréal Luxe’s brand Biotherm Homme-

 

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