What you did not know about Oud

The people of Arabia have embraced fragrant Oud oils for centuries. Trade routes to obtain fragrant goods were established throughout Arabia & the Middle East long before 1500 BC. It was not until the 10th century AD that the first true perfume extract was created, when famous physician philosopher Ibn Sina, known in the West as Avicenna, … Read more

2LUXURY2 e-Magazine will be launched in PARIS during 1.618 Paris, the Sustainable Luxury Event

ARE YOU PART OF THIS NEW WORLD ?   2LUXURY2, the International magazine of a new LUXURY, is proud to announce its PARIS launch during 1.618 Sustainable Luxury Event – 1.618-paris.com. From March 29th to April 1st, you are invited to discover our vision of this new luxury world at the “Cité de la Mode … Read more

Speaking about luxury with Creezy Courtoy – historian, consultant and expert in luxury

Journalist, historian, perfume expert, anthropologist, expert at European Commission, Perfume Foundation Chairman, Creezy Courtoy is specialised in luxury products communication and is the owner of CREEZY!The Agency. Creezy Courtoy founded The Perfume Foundation in 1995, those first objective was to promote the industry in organizing events for the industry. In 1998, after realising the increasing … Read more

The future of Luxury changed by digital media

Luxury cannot be branded anymore if there is not a human being  mind alive to represent it. Digital media is definitively changing the world of luxury. Only talking brands will survive not brands. Brands need souls to communicate via digital media. In 10 years bloggers will be more famous in collective mind than Chanel, Dior … Read more

“Essential Luxury philosophy” – Interview with luxury & European Commission expert & The Perfume Fondation Chairman Creezy Courtoy

What can say about “luxury” a true specialist and a luxury expert? What could say about perfumes a true perfumer? Well, Creezy Courtoy is the person you are looking for. Dedicated to luxury and perfume industry in particular, the author of the famous “Les Routes du Perfum” revealed some of the achievements of many years … Read more