Speaking about luxury with Creezy Courtoy – historian, consultant and expert in luxury

Journalist, historian, perfume expert, anthropologist, expert at European Commission, Perfume Foundation Chairman, Creezy Courtoy is specialised in luxury products communication and is the owner of CREEZY!The Agency.

Creezy Courtoy founded The Perfume Foundation in 1995, those first objective was to promote the industry in organizing events for the industry.

In 1998, after realising the increasing number of health problems generated by the globalization and the change of quality of the products made by the chemical industry, Creezy Courtoy started lobbying for a more ethical industry, in favour of consumer and to protect perfume and cosmetics as part of the worldwide heritage.

Advisor for EU, UNESCO and government organizations on the new development of the perfume industry. Advocate of using flowers and natural ingredients in perfumes and perfumed products to help
solve environmental and consumer health problems related to the use of synthetic, non tested molecules.


In 2008, Creezy Courtoy created the New Luxury Code, and in 2010, www.newluxuryexperts.org. In 2009, meeting Richard Ding, she realised China was the key to allow the development of a new industry in favour of naturals.

What means luxury to you in one word:


What are your models or fundamentals in life which you will recommend to others ?

Highest mountain summit.

Always look for the best in everything.

As much energy you put in something the better it will be.

What is your criteria for luxury in order of preference ?

4.Made with love and respect for you

What is your favourite luxury brand(s) and why ?

My client’s ones because I know they are just perfect and the brands I still don’t know and want to discover.

Name 5 luxuries which are “indispensable” for you and why :

Air / Nature / Light / Christmas / Family

Digital and Luxury. Love or Hate ? What means “digital” for you ?

Love. Means real communication.  With digital you can reach the whole world at the speed of a click.

Check also: www.creezy-theagency.com | www.empire-luxury.com | www.newluxuryexperts.org |
www.perfumefoundation.org | http://creezycourtoy.blogspot.com | twitter.com/creezycourtoy | twitter.com/perfumotherapy