Tag: Chief Entertainment Officer

Celebrate Your Next Victory – Mumm The Party Usain Bolt

High-End Champagne Maison Mumm, one of the largest Champagne producers, currently ranked 4th globally based on volume of bottles sold, is releasing a new edgy video, in which its new honorific CEO Usain Bolt passes on his personal tips for coming out a winner. Usain gets into the party vibe with a virtuoso dancing display.

Ever since its foundation, Maison Mumm has been a proud partner for daring pioneers who push back the limits. Mumm’s distinctive bottle is the ultimate expression of victory celebrations and a tribute to the achievements of sportsmen everywhere.

Usain Bolt is proving that his awesome talents go a lot further than simply being the fastest man on the planet. “Installed as Mumm’s Chief Entertainment Officer for the past year, Usain has been inspiring the world with his positive mindset by creating daring celebrations with a distinctive Mumm touch. This bold new production shows him revealing an unexpectedly intimate side, in a series of slickly choreographed routines worthy of a professional dancer,” said the high-end champagne maison based in Reims in northern France.

The film – directed by Luis Cervero (having worked for Pharell Williams, Justice, etc.) – features the athlete and the former Jamaican Miss Universe contestant Yendi Philipps in an up-to-the-minute expression of Maison Mumm’s signature values of Dare. Win. Celebrate.

It opens with an elegantly dressed Usain arriving at a hip nightclub in the dead of night. After getting the party started on the dance-floor, Usain takes center-stage for a high-energy dance duet. An athletically choreographed act provides him with an opportunity to strip off his clothes before hitting the starting blocks in his racing gear. “That’s when we realize that Usain has actually been celebrating his victory before even running the race!” commented G. H. Mumm & Cie.

For the first time ever, the video shows an elite athlete raising the curtain on the secrets to his success. Usain Bolt radiates a winning attitude before even hitting the starting blocks, and his personal method defies convention: “Don’t win to celebrate, celebrate to win.” That message establishes Mumm as a Maison with a strong point of view and a mindset focused on panache and positive thinking: in short, a true icon of victory and celebration.

Photographs: G. H. Mumm

Usain Bolt is supremely qualified to take on the Mumm’s first ever title of Chief Entertainment Officer.

After months of speculation regarding his next move after his victories in Rio, Usain Bolt gave a special statement that he will take on one of the biggest challenges of his career as CEO/Chief Entertainment Officer of the French champagne house Maison Mumm.

Throughout Mumm’s history, the House has partnered with trailblazers who dare to break with convention, such as supporting explorer Jean-Baptiste Charcot during the first French Antarctic expedition in 1904. Similarly, the appointment of Bolt is a daring first step in a series of planned exciting engagements between him and Maison Mumm.

“I’m honored to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways,” said Mr. Bolt. “My number one mission will be to enhance Mumm’s legacy in celebrating victories in stunning ways, and I’m very excited to invite all my fans around the world to raise their glasses with me.”

Usain Bolt’s new role is in keeping with Mumm’s pioneering nature and provides evidence of the brand’s propensity to be bold and to do what is unexpected. Earlier this year, Mumm revolutionized and redefined the style of a traditional champagne bottle when it introduced its new bottle design.
Created by award winning British designer Ross Lovegrove, Mumm Grand Cordon is the most innovative design in the 189-year history of Maison Mumm. The bottle’s revolutionary shape, in particular its long, slender neck, necessitated a whole series of innovations to the traditional champagne
production process. Unique to premium champagnes, the bottle has no front label; instead, the G.H. Mumm signature and eagle emblem are screened in gold directly on the glass. Additionally, Maison Mumm premiered the first digitally connected champagne bottle (which triggers a interactive sound and visual experience in a venue as the cork is popped), and the first drone-powered bottle delivery service by a champagne house.

“Maison Mumm is about exploring unexpected ways to celebrate with our fans,” said Cesar Giron, Chairman and CEO of Martell Mumm Perrier-Jouet. “By naming Usain as our Chief Entertainment Officer, we will work closely together to bring unique excitement through daring innovation to celebrations and moments of victory, large and small, around the globe.”

As the icon of victory, Maison Mumm announced a brand new sponsorship deal with international freestyle skiing star Kevin Rolland.

A 9-time medalist with 5 golds at the X Games and Olympic Bronze medalist at Sochi in 2014, Rolland embodies the House’s motto of Dare, Win, Celebrate and personifies pushing the limits. This new partnership will be on display at an exciting series of snow-themed events across the world, showcasing the most daring side of skiing. In the new action short film Fast Forward 2: The Eclipse, Kevin and his friend Julien Regnier take the audience on a white-knuckle ride down the mountain, showing off a succession of hair-raising stunts on their way to an exclusive Mumm party. The tone of the film is pure Mumm – a perfect fit with the Maison’s track record in adventure sports like sailing, horse racing and Formula E.

Usain Bolt passes on his personal tips for coming out a winner: Don’t win to celebrate, celebrate to win!

Usain Bolt, New Mumm CEO