The European Commission wants laws curtailing the use of natural scents in perfumery

 Perfume-makers fear EU legal blow to industry The European Commission wants to introduce new laws restricting the use of natural perfume ingredients linked to allergies. The EU estimates 1-3 percent of people in Europe are allergic or potentially allergic to ingredients found in perfumes – a number it considers high enough to justify concern. “All … Read more

‘The Mentalist’ actor Simon Baker to represent the upcoming Givenchy fragrance

‘The Mentalist’ star Simon Baker teamed up with Givenchy  The upcoming Givenchy fragrance will have the 43-year-old Australian actor Simon Baker as the new face of the campaign. “He has an aristocratic elegance and charisma,” commented Thierry Maman, Givencgy president, “values associated with the brand since Hubert de Givenchy.” Since 2008, Simon Baker has starred in … Read more

Brad Pitt wearing Chanel No.5

Brad Pitt explores his relationship with Chanel No. 5: “There you are – CHANEL N°5 Part 1” New Chanel No. 5 video starring Brad Pitt Inspired by Chanel’s “1973 commercial” shot by Helmut Newton featuring French film star Catherine Deneuve, movie director Joe Wright worked with Brad Pitt, the first man who has starred as … Read more

Where? Why? Mystery? Brad Pitt‘s campaign for Chanel No. 5

Where? Why? Mystery? Brad Pitt for Chanel ad campaign. Teasers. How a revolutionary scent created in 1921 continues to be the best-selling and most famous fragrance in the world? For the first time, CHANEL tells its story online on Inside-Chanel.com. The chapter no 1 of Chanel’s history and the legend of N°5 is told also … Read more

Inside Chanel: French luxury maison opens digital archives

The story of Chanel is told online   Chanel opens its digital archives to capture the essence of the luxury house. “Inside Chanel” (www.inside- chanel.com) platform will reveal the insider story of the French luxury maison through a timeline of events and a series of original short films. One can own N°5…and yet still yearn … Read more

Brad Pitt – the first male ambassador of the iconic Chanel No. 5

Brad Pitt – the new face of Chanel’s No. 5 perfume   Actor Brad Pitt (48) became the first man chosen to represent the famous Chanel No.5 feminine perfume. Pitt will join past ambassadors Nicole Kidman, Audrey Tatou, Lauren Hutton, Estella Warren and Catherine Deneuve. Brad Pitt is shooting the first images for Chanel No. … Read more