Burberry wants to pioneer a concept that blends social media and retail in China Social media is becoming such an important part of the luxury customer journey, particularly in the inspiration phase, and retail needs to keep pace with this. Luxury fashion house Burberry and Chinese technology powerhouse Tencent have entered into an exclusive … Read more
Plan, which includes 150 UK head office posts, comes as sales slump in Covid-19 crisis
Luxury brand axes payment to shareholders worth about £120m amid Covid-19 crisis
Womenswear and menswear shows to be merged for event featuring digital showrooms
Two thirds of Burberry products currently bear more than one positive attribute, with a goal for all products by 2022. The high-end brand is inviting customers to learn more about the sustainable credentials of the products through this new labelling programme. As part of its product sustainability programmes, British luxury brand Burberry … Read more
As a response to the COVID-19 crisis many British designers have dedicated their resources to supporting their local communities and those most affected by the pandemic. Many British designers are playing their part in supporting many UK charities to help those most in need of support at this time. Victoria Beckham and … Read more