Positive Fashion: British designers help those most in need of support




As a response to the COVID-19 crisis many British designers have dedicated their resources to supporting their local communities and those most affected by the pandemic.

@Aspinal of London

Many British designers are playing their part in supporting many UK charities to help those most in need of support at this time. Victoria Beckham and Alighieri Jewellery are both donating 20% of their e-commerce sales to the The Trussell Trust, a charity which supports food banks across the UK. London Fashion Week designer Burberry have repurposed their iconic trench coat factory to create non-surgical gowns and masks for patients, and are using their global supply chain to fast track 100,000 surgical masks to the UK National Health Service. Furthermore, funding research into a single-dose vaccine developed by the University of Oxford and also donating to food bank charities across the UK.

Many British designers have launched series’ of online creative classes helping people stay entertained and engaged while at home. #LFW designers Alexander McQueen and Ræburn have shared instructions on taking part in creative projects via Instagram. Aspinal of London have asked followers to nominate their #AspinalHeroes, to show appreciation for those working at the forefront of the COVID-19 crisis and will reward 100 nominees with a personalised gift.

JW Anderson, Marques ‘ Almeida and Paula Knorr are all donating a percentage of their online profits to charities across the UK including food banks and LGBTQ+ groups to help protect those most at risk.

@JW Anderson