Tag: Burberry
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The pandemic’s spread to Western markets has worsened Burberry outlook
The material negative effect of COVID-19 on luxury demand has intensified and is now impacting the industry in all regions. Burberry warns of plunging sales as number of shops shut. Coronavirus caused retails spaces to shut and demand for luxury goods to dry up. Given the ongoing escalation of the COVID-19 pandemic, British…
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Burberry takes over Printemps Paris and launches new Augmented Reality tool through Google Search
The inspiration phase of the decision to purchase is becoming increasingly important for luxury consumers. Burberry is continuously experimenting with digital innovation such as AR to create a more exciting experience and enhance personalised luxury commerce. Burberry has launched a new Augmented Reality (AR) shopping tool through Google Search technology. The AR tool…
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Burberry x UK Fashion and Textile Association to provide bespoke training
In February 2020, Burberry opened the doors to the new Burberry Centre for Manufacturing Excellence at the Castleford site in Yorkshire. Continuing Burberry’s long-lasting investment in manufacturing, the new training facility is designed to nurture talent and protect the traditional, artisanal skills that underpin Yorkshire’s textile industry. The UK Fashion & Textile Association (UKFT)…
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Burberry showcases modern equestrian chic at London fashion week
Fashion house weathers the economic storm as coronavirus outbreak dents luxury demand
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Burberry says impact of coronavirus worse than Hong Kong rallies
British brand closes 24 of its 64 stores in mainland China as shopper numbers plummet
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Burberry receives inaugural Award for Positive Change for supporting the SDG
Burberry and the other founding signatories of the UN Fashion Industry Charter for Climate Action received the inaugural Award for Positive Change at The British Fashion Council’s 2019 British Fashion Awards. The award, announced on the opening day of COP25 in Madrid, Spain, is the beginning of a new partnership between The British…