goviral reveals best 100 brands in branded content Prada, Burberry and Louis Vuitton – most powerful luxury brands in branded content in 2012 New social channels and the explosion of video content have opened up doors for brands to own the conversation with their audience and bypass traditional gatekeepers (and in the process save millions … Read more
CFDA/VOGUE Fashion fund prize winner Joseph Altuzarra admits that even though his tenure as the 2011 winner of the Council of Fashion Designers of America (CFDA)/Vogue Fashion Fund will end shortly, he doesn’t exactly see himself as stepping down. “I love welcoming new people to the club! Once you win, you get to keep the … Read more
Hong Kong’s Pacific Place Mall is home to Burberry’s largest store in Asia Pacific, a 2.000 sqm space inspired by Burberry World Live flagship on Regent Street in London. Despite a reported slow down in China and a chain of 18 stores in the region, the British luxury label did not hesitated to open big … Read more
The web giant is intent on muscling in on the online fashion business. And many feel that, once the kinks are ironed out, success is inevitable
To celebrate the foundation of Burberry label in 1856, the British luxury fashion house introduces a limited edition of the floral woody musk fragrance “Body” encased in hand-blown Baccarat crystal. Only 156 numbered limited editions are be available – one for each year of Burberry’s existence. The high-end Body Baccarat Crystal Edition’s bottle was designed … Read more
In 2011, BBC Children in Need launched the Designer Pudsey Collection. This saw 14 designers restyle the charity’s Britain’s best-loved bear. Raising over £50,000, the inaugural Collection caught the attention of the press, fashion world and public alike: going on to be voted one of The Independent’s “Top 15 fashion moments of the year.” The … Read more