Unlocking emotive experiences through technology: Burberry x Apple to capture Spring Summer 2014 runway show. Burberry, the world’s leading digital luxury brand, is reimagining how it engages consumers, paving the way for changes in how they capture and share the content. Exploring the merging of physical and digital experiences, Burberry says it is inspired … Read more
Chanel and Clinique are leading the way in luxury beauty: Euromonitor International. Economy, Standard, Premium or Luxury? Brand Perceptions Around the World. Different markets and regions have completely different perceptions of luxury brands. According to Euromonitor market researcher, the perception of brands as luxurious and trends in buying behaviours differ between developed and emerging markets … Read more
Introducing Burberry Kisses. Using ‘innovative kiss recognition’ technology, a new innovative initiative is allowing users to seal digital messages with a real kiss. British heritage luxury brand Burberry launched Burberry Kisses – a romantic platform powered by Google. Accessed via a touchscreen device (iPhone/iPad) or a web camera, the platform captures and sends users’ … Read more
In an attempt to find growth, the companies are, again, turning to multichannel, believing that when channels coordinate, the whole is greater than the sum of its parts. Although e-commerce continues to register double-digital growth year-over-year, online sales have not matched the hype and vision evangelized over the last 15 years. In the same vein, … Read more
The Ultimate Gold Collection Fashion Show Live from Cannes Top international models, fresh new faces and a parade of celebrities will be on the catwalk at Carine Roitfeld’s Ultimate Gold Collection Fashion Show at the 20th edition of amfAR’s world-renowned Cinema Against AIDS live auction, held on May 23, 2013, during the Cannes International Film … Read more
Last fall, London-based Burberry announced first venture into the luxury watch market with The Britain, a watch collection inspired by Burberry’s trench celebrating 158 years of the luxury brand. The next move announced by the British fashion house is the first participation at Baselworld 2013, the world’s biggest watch and jewellery fair (25th April to … Read more