Burberry to capture London Fashion Week show experience on the iPhone 5s

Unlocking emotive experiences through technology: Burberry x Apple to capture Spring Summer 2014 runway show. 


Burberry, the world’s leading digital luxury brand, is reimagining how it engages consumers, paving the way for changes in how they capture and share the content. Exploring the merging of physical and digital experiences, Burberry says it is inspired by what the new mobile technology could mean for the future. unlocking emotive experiences through technology

The luxury fashion house headquartered in London announced that iPhone 5s is being used to capture and share beautiful photos and video before, during and after the Burberry runway show in London on Monday, September 16. Using the all-new iSight camera on iPhone 5s, Burberry is shooting photos and video for runway and beauty looks, product details, and backstage moments.

iPhone 5s comes in gold, silver or space gray, and will be available in the US for a suggested retail price of $199 (US) for the 16GB model, $299 (US) for the 32GB model and $399 (US) for the 64GB model.

The Burberry Prorsum Spring/Summer 2014 runway show will take place on Monday, September 16, at 2:30 p.m. GMT+1, and will be
available to view live and on-demand at www.burberry.com.